Policy

BEAMS is proud of its flexible company ethos that continuously seeks out what's next. An idea that's fresh yet comforting and that will be the focus for the next generation, grabbing hold of this faint glint of light, we use our trained eyes and experienced judgment to build it into a broad spectrum. We believe that each era wants to remain flexible and open. The desire to uncover a rough, unpolished stone and display it before the public, and then to experience the joy of seeing this new thing accepted - this is the motivation force behind BEAMS.

BEAMS boasts a balanced, global perspective. Breaking through the boundaries of time, country and contrivance, BEAMS tirelessly strives after unique creations. Ignoring those that toe the line of fashion, BEAMS gathers the original and the upstarts and selects only the best. A discriminating, professional perspective that coldly judges the styles of the day - this is the driving force behind BEAMS.

BEAMS is a creative, originator of styles that stands alongside people in their daily lives. Each BEAMS employee considers him or herself as a participant in daily life and actively imagines, chooses, creates and supplies the things that suit today. BEAMS prides itself in being a creative retailer and seeks to discover the new needs of the changing times, to make these widely known and to formulate a culture that bears the BEAMS signature. To originate and promote the newest and most exciting lifestyles -- this is the constructive power of BEAMS.