BEAMS

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2012.10.23
Designed for Your Modern Life The Incase Gadget-Compatible Backpack
Designed for Your Modern Life The Incase Gadget-Compatible Backpack

(撮影協力:San Francisco Peaks)


Digital gadgets like smartphones, tablet computers, portable audio players, mobile game devices, cameras and the like have now become an indispensable part of our everyday lives. No doubt, you carry one or two of these devices around all the time. Laptop computers are also getting lighter and more compact, and people frequently carry them too.

Because of this recent change in lifestyle, bags that are designed to safely carry digital gadgets have attracted enthusiastic attention. A wide selection is available, with releases coming one after another from bag brands as well apparel and computer manufacturers. San Francisco based Incase Designs has won a large worldwide following, especially among users of Apple products, with bags, cases, and covers intended to protect, organize and transport digital devices. To say nothing of the outstanding practical utility of its products, Incase also has a reputation for stylish, minimalist designs, counting numerous loyal users particularly among creative types, people working in the fashion industry, musicians and celebrities. Incase products are sold in Apple Stores around the world, and this high credibility plays a role in its popularity as well.  


The BEAMS Pack, born of function and fashion

We would like to introduce you to the BEAMS Pack, a backpack created in collaboration with BEAMS. On the outside, it features three zip pockets that are convenient for stowing the kinds of gadgets as well as small items that you frequently need. The main compartment has a padded protective sleeve for laptops and tablet computers while organizer pockets store peripherals such as AC adapters. The construction features a combination of premium pebbled leather and natural cotton canvas treated with a water repellent finish. The style offers easygoing refinement instead of the flashy high-tech feel typical of this kind of bag and is easily incorporated into everyday outfits, another big reason for its appeal.

While this pack was originally made exclusively for BEAMS, as the name suggests, it is also available at fine overseas retailers such as Milan’s 10 Corso Como. This can be seen as proof of the recognition the BEAMS Pack has received for its high degree of function and fashion.


 ▲Naturally, you can use it as a normal daypack without putting any digital gear in it. You will find that the versatile functionality of this pack really comes in handy







▲ The shoulder straps and back panel have firm, thick padding for excellent comfort even when carrying heavy loads.







▲The design fits close to the body and will stay snug, making the BEAMS Pack extremely useful for bike riding too.




JDesigned for stylish, modern urbanites and electronics enthusiasts

Take your laptop with you and have a coffee break at your favorite caf, or pack your textbook and writing supplies and head over to a lecture. The BEAMS Pack’s well-thought out functions and fashionable sophistication are what make it work so well as a normal daypack instead of being exclusively a tool for use with electronics. It‘s not limited by situation or style, and is ideal for all kinds of transportation from walking and driving to biking and motorcycling. The BEAMS Pack, in other words, is not simply a container that carries digital gadgets, but a flexible bag that easily supports a modern urban lifestyle.

(by Naoyui ikura)
 

Item Information

  • <Incase × BEAMS> BEAMS PACK2
    <Incase × BEAMS>  BEAMS PACK2
    ColorBlack、Navy
    SizeH:46.25cm x W:31.9cm x D:8.125cm
    Price¥19,950
    BEAMS Online Shop
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