在五、六零年代，當時的人們穿著大膽鮮豔的配色服飾，享受著東海岸的夏日時光。 BEAMS PLUS以原創的機能材質，將美式休閒的美，再次進化。
BEAMS PLUS drops “SEASIDE STORY” collections for Spring & Summer 2018. The collections drew inspiration from resort wears and the summer lifestyle itself in the East Coast from the mid-1950s to the mid-1960s. People at that time had so much fun outside, for example, at outdoor jazz music festivals in Newport, or at the amusement park in the Coney Island. They dressed themselves differently depending on the places and situations, but they always enjoyed dressing in different patterns and colors. The shirts, jackets, and coats fluttering in the sea breeze brought lively atmosphere to the seaside area.
One of the highlights in the collections is colorful basic wear. Bright colors such as yellow, green, and pink are added to the basic color lineups of polo shirts, summer knitwear, and blouson jackets. The traditional trench coat has original details from a vintage model, but it is made of modern light-weight fabric for comfort. The military wear in vivid colors inspired by the catapult officer of the U.S. Navy also is an important piece that adds colors and depth into the collections.
The people spending their summer at seaside resorts in the 50s and 60s fully enjoyed wearing bright colors. BEAMS PLUS updates their beautiful styles for today with its functional original fabrics.