SEA SIDE STORY

BEAMS PLUS
2018 SPRING & SUMMER ORIGINAL COLLECTION

BEAMS+
BEAMS+

SEA SIDE STORY

BEAMS PLUS
2018 SPRING & SUMMER ORIGINAL COLLECTION

SESON CONCEPT

SEA SIDE STORY

2018SS的<BEAMS PLUS>將美國東海岸各種夏季物語透過服飾描繪出來。

時代回到1950年到1960年代中半段。在紐波特爵士嘉年華上熱情舞蹈的人們,和在康尼島遊樂園裡沉浸於遊樂設施歡愉的人們。他們依場合改變穿著的風格,享受於不同的花色與色彩的搭配中。襯衫搭配夾克、POLO衫跟夏季針織等,象徵傳統的單品加上豐富的顏色,散發出陽光普照的海岸風情。

本季的重點為色彩豐富的基本單品。於 POLO衫或夏季針織衫中點綴如:鮮黃、綠、粉紅等鮮豔色彩。另外,將具代表性的風衣,重現舊時古著的樣式,並採用最先端的材質,提高舒適度。以美國海軍彈射器作業員身上穿的鮮豔配色工作軍服作為靈感的服飾,也增添了本系列的色彩。

在五、六零年代,當時的人們穿著大膽鮮豔的配色服飾,享受著東海岸的夏日時光。 BEAMS PLUS以原創的機能材質,將美式休閒的美,再次進化。

BEAMS PLUS drops “SEASIDE STORY” collections for Spring & Summer 2018. The collections drew inspiration from resort wears and the summer lifestyle itself in the East Coast from the mid-1950s to the mid-1960s. People at that time had so much fun outside, for example, at outdoor jazz music festivals in Newport, or at the amusement park in the Coney Island. They dressed themselves differently depending on the places and situations, but they always enjoyed dressing in different patterns and colors. The shirts, jackets, and coats fluttering in the sea breeze brought lively atmosphere to the seaside area.

One of the highlights in the collections is colorful basic wear. Bright colors such as yellow, green, and pink are added to the basic color lineups of polo shirts, summer knitwear, and blouson jackets. The traditional trench coat has original details from a vintage model, but it is made of modern light-weight fabric for comfort. The military wear in vivid colors inspired by the catapult officer of the U.S. Navy also is an important piece that adds colors and depth into the collections.

The people spending their summer at seaside resorts in the 50s and 60s fully enjoyed wearing bright colors. BEAMS PLUS updates their beautiful styles for today with its functional original fabrics.

CONCEPT

<BEAMS PLUS>著眼於美國歷史中被稱為“黃金時代”的1940年代後半開始約20年,有著當時背景的“制服”風格。<BEAMS PLUS>將其分為:美國傳統風格、工裝風格、軍裝風格與運動風格,四個領域。深入理解各個領域風格的歷史與細節,並透過加入現代的材質與設計,重新呈現現代版的基本服飾。

In the mid-1940s to mid-1960s, so called America’s "golden era", the U.S.’ national strength remarkably grew, taking advantage of the booming economy. During this era, systemized mass production eventually became the mainstream, and various uniforms were modified for more specific scenes.
The fashion standard and origin of today’s basic wear comes from the categories, American traditional, work, sports and military. Universal beauty can be seen in these functional clothing that properly utilizes each significant detail. Based on the historical background of these uniforms, BEAMS PLUS suggests modernistic basic wear with authentic details.

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