matuerly

maturely

2020 SPRING/SUMMER COLLECTION

maturely

2020 SPRING/SUMMER COLLECTION

22LOOK

  • Photography : Takashi Homma

  • Creative Direction, Styling : Michio Hayashi

  • Art Direction, Design : Yuma Higuchi

  • Hair, Make-up : Rumi Hirose

  • Model : Hanna Kamelina (ZUCCA)

  • Edit, Production : Sohei Oshiro (CHIASMA)

  • Printing : Hakkou Bijyutsu Co.,Ltd. Ai Harada

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Concept

於2017年秋天誕生的新品牌"maturely"。

融合“時尚(MODE)”與“傳統(TRADITIONAL)”,創造出全新的關鍵字“MODETRAD”。
以傳統經典的背景昇華至時尚摩登的設計展開本季的主題。

不論是TRADITIONAL或MODE,喜歡時尚的心情是不會改變的。
不被規則束縛只想穿喜歡的衣服,Maturely是為時尚又迷人的女性所設計的品牌。

Autumn 2017, BEAMS launched a brand "maturely".

With its core concept "MODETRAD" ("mode" and "trad"),
"maturely" offers collections with contemporary and elegant adaptation of traditional items.

"maturely" is a brand for the charming women with styles,
love for both mode and trad styles,
unchanging favorite styles, and desire to wear what they want without being bound by rules.