woadblue / ward blue

A denim brand that started in the spring/summer season of 2016.
WOAD is a blue pigment similar to indigo, and is said to be the world's oldest existing dye. The brand concept of ``Challenging Blue'' is ``the world's newest blue,'' which uses new materials and proposes unprecedented silhouettes. And the ``oldest blue in the world'' is made using hand-dyed indigo dyeing by Japan's world-class craftsmen. We are pursuing a new blue world with both axes.