〈MANGART BEAMS〉 expands its activities into all directions of pop culture and restarts this spring

In the spring of 2022, BEAMS will restart MANGART BEAMS and begin activities as a project that handles a wide range of manufacturing and branding, targeting pop culture and entertainment in addition to manga and anime.
As the first restart project, a collaboration with VTuber agency "Hololive Production" has been realized. We have produced 4 types of official goods for "hololive SUPER EXPO 2022 Supported By Weiss Schwarz" and "hololive 3rd fes. Link Your Wish Supported By Weiss Schwarz", which will be the first office-wide event.

< MANGART BEAMS > started in 2008 as a label < MANGART BEAMS T> specializing in T-shirts with manga and anime themes.
As of 2022, various types of entertainment originating in Japan, including not only manga and anime, but also games, idols, theater, and television, are attracting hot attention from around the world.
MANGART BEAMS will continue to disseminate the passion and excitement that artists and creators put into their works through various projects edited from the unique perspective that BEAMS has cultivated in these fields of pop culture.

The statement for the revamped MANGART BEAMS was created in collaboration with TV producer Nobuyuki Sakuma, and the logo design was commissioned to graphic designer and art director Shun Sasaki. We hope to embody the passion of this project and revitalize communication with fans.

BE-POP

I want to fill the world with interesting things and things I like.
A world surrounded by things you like is sure to be fun.
Coloring people's lives with pop culture
That should be the strength to survive in this world.
Let's be pop, let's live pop.

Regarding the logo:
We created the logo based on the keywords "fun," "pop," and "the strength to live with pop culture" from the statement that guides the activities of 〈MANGART BEAMS〉. The impactful katakana expresses familiarity, "fun" and "pop" for Japan, and the thick font expresses "strength". Red, which represents the main character, royal road, and legend, is the key color of "MANGART BEAMS" as "MANGART BEAMS RED".

The first restart project is a collaboration with VTuber agency “Hololive Production”.

Our lineup includes T-shirts, long-sleeve T-shirts, coach jackets, and crew neck sweatshirts made to please our fans who always support us.
The key point is that the design is designed to blend in with everyday coordination, such as the design that makes the words "hololive." look like a college sweatshirt, and the design that makes the words "shiny smily story", the first official Hololive song, pop. .

This work is scheduled to be sold at event venues.
(https://shop.hololivepro.com/)
Purchase details will be announced on the special event website at a later date.
(https://hololivesuperexpo.hololivepro.com/goods/)
*There are no plans to sell it at BEAMS.

In addition to this, we are planning a variety of collaborative projects with Japan's leading works and productions. We will keep you informed of details.

BEAMS MANGART BEAMS" aims to add pop color to people's lives by focusing on pop culture.
Please pay attention to our future efforts.

MANGART BEAMS Twitter account: https://twitter.com/MANGART BEAMS

VTuber agency "Hololive Production" will hold the first office-wide event "hololive SUPER EXPO 2022 Supported By Weiss Schwarz" and "hololive 3rd fes. Link Your Wish Supported By Weiss Schwarz" on March 19, 2022. (Sat) and 20th (Sun) will be held simultaneously at Makuhari Messe "International Exhibition Hall 1-3 Hall" and "Makuhari Event Hall"! This event is full of content such as exhibitions, event stages, and original food so that our fans who always support us can enjoy it.
HP (common to SUPER EXPO/3rd fes.): https://hololivesuperexpo.hololivepro.com/