The second collaboration between ``RURU MARY'S x BEAMS COUTURE'' will be released from February 3rd (Friday)!
2023.01.27
RURU MARY'S is a brand that is attracting attention for its sweets featuring chocolate. The collaboration was realized because BEAMS COUTURE felt an affinity with the brand's product collection, and all 5 types were released in January 2022. This measure, which was well-received last time, is back and a total of 13 types, including bags, clothing, and now accessories, will be released on February 3, 2023.
This collaboration product is also based on a design that incorporates the iconic flower illustration used on RURU MARY'S packaging. In particular, the design and materials of the bags have been updated. Insulating material is used only in the inside pocket of the bag so that chocolates can be carried around. Also, don't miss the newly introduced silk scarves and hand-embroidered jewelry.
Furthermore, to commemorate this collection, RURU MARY'S chocolate sables will be sold on consignment at 15 limited stores for a limited time.
Enjoy the Valentine's season with this playful collection.
- release date
- From Friday, February 3, 2023
- Expanding stores
- BEAMS official online shop
BEAMS Ebisu, BEAMS Tachikawa, BEAMS Shinjuku, BEAMS Yokohama East Exit
BEAMS Ikebukuro, BEAMS Omiya, BEAMS Machida, BEAMS Shizuoka
BEAMS Musashikosugi, BEAMS Tsujido, BEAMS JAPAN Shibuya
BEAMS Nagoya, BEAMS Street Umeda, BEAMS Kichijoji, BEAMS Kawasaki
* BEAMS official online shop will start selling from 11:00 on Friday, February 3rd.
The following stores will have limited sales from February 3, 2023 (Friday) to February 14, 2023 (Monday).
BEAMS Ebisu, BEAMS Tachikawa, BEAMS Shinjuku, BEAMS Yokohama, BEAMS Ikebukuro, BEAMS Omiya, BEAMS Machida, BEAMS Shizuoka, BEAMS Musashikosugi, BEAMS Tsujido, BEAMS JAPAN Shibuya, BEAMS Nagoya, BEAMS Street, BEAMS Kichijoji, BEAMS Kawasaki
*The release date may change depending on the item.
For the latest information, please check this NEWS page.
Updated on 2023.1.27
TRACK SUIT
I created a jersey set-up because I wanted people to relax and enjoy chocolate while wearing the jersey. The Lulumerie logo and roses are embroidered on the chest.
Tops: ¥18,700 (inc.tax)
Bottoms: ¥16,500 (inc.tax)
Color: Blue,Wine,Black
*Chocolate not included.
THERMAL WEAR
Lulumerie's symbolic rose pattern has been incorporated into the all-over pattern. Lulumerie roses are surrounded by gold leaf, and the leaves are also encrusted with gold.
Tops: ¥14,300 (inc.tax)
Bottoms: ¥14,300 (inc.tax)
One-piece: ¥16,500 (inc.tax)
Color：One color
*Chocolate not included.
SCARF
¥7,700 (inc.tax)
Color：One color
*Chocolate not included.
ACCESSORIES
Petit necklace: ¥9,900 (inc.tax)
Petit ring: ¥9,350 (inc.tax)
Ring: ¥9,900 (inc.tax)
Color：One color
BAG
¥7,150 (inc.tax)
Color: Blue, Mint
Size: H29×W24×D12.5cm
PETIT BAG
¥6,050 (inc.tax)
Color: Blue, Mint
Size: H21×W16.5×D9cm
SQUARE BAG
¥6,600 (inc.tax)
Color：One color
Size: H15×W16.5×D10cm
SMARTPHONE SHOULDER BAG
¥6,050 (inc.tax)
Color: Blue, Mint
Size: H16.5×W10×D2.5cm