BEAMS appears for the first time on the Metaverse app “ZEPETO”! Developing fashion items and campaigns for avatars in collaboration with ZEPETO creators
2023.02.27
BEAMS has finally made its first appearance on Asia's largest metaverse platform "ZEPETO" (operated by NAVER Z), which has 400 million users worldwide! Fashion items for avatars that can be enjoyed within the app will be available starting February 27th (Monday).
Two labels, Ray BEAMS Ray BEAMS BEAMS HEART BEAMS HEART will produce collaboration items with the popular creators of ZEPETO, and will release a total of 10 collections.
In collaboration with creators, we planned fashion items for avatars using different approaches for each label. The 2023 Spring/Summer season products that are actually on sale at stores nationwide and the official online shop will be commercialized as items that can be worn within the app, and BEAMS HEART will offer items with original designs specific to the Metaverse that do not actually exist. I have prepared it. Additionally, for the first time as a Japanese fashion brand, we have collaborated with the popular creators of ZEPETO to create items that will be sold within the app. We have realized the production of items unique to BEAMS.
This time, we plan to develop various contents by “ZEPETO” creators, including the “# BEAMS_CONTEST” submission campaign where you can win real products reproduced as “ZEPETO” items and BEAMS GIFT CARD.
BEAMS will provide not only real fashion scenes but also new fashion experiences that transcend the boundaries between real and virtual.
< Ray BEAMS > Item details
Popular creator SASAKI, who is active in "ZEPETO," has created recommended original products actually sold at Ray BEAMS this spring as items that can be enjoyed within the app. Creators with high fashion sensitivity and production skills faithfully reproduce the worldview of Ray BEAMS by incorporating it into Metaverse fashion.
production creator
SASAKI (@sasakishop)
He is an item creator who specializes in creating trendy items, mainly street style items, and whose realistic textures and fine details give off a unique presence. “ZEPETO” is developing original brands called SASAKI and “RYUISM”.
〈BEAMS HEART〉Item details
The collection, created in collaboration with jack, a popular creator with 510,000 followers on ZEPETO (as of February 2023), has the theme of fashion that doesn't exist and can only be enjoyed in the Metaverse. Retro-pop items reminiscent of 1980s America, such as doll boxes and sidecars that can be integrated with your avatar, also come with effects (special effects), making the collection even more enjoyable when worn in virtual space. I did.
production creator
Jack(@jackpkb)
Item creator with the highest number of followers in Japan. We mainly produce special items that take advantage of the characteristics of the Metaverse and unique items for events such as Halloween and Valentine's Day, providing users around the world with experiences unique to virtual reality.
Hashtag campaign held to commemorate BEAMS first appearance
To commemorate the first appearance of BEAMS 's "ZEPETO", we will run a campaign where those who post with "# BEAMS_CONTEST" will win "ZEPETO" currency, prizes from each label, and BEAMS GIFT CARD.
Application method
①Purchase either Ray BEAMS or BEAMS HEART in “ZEPETO”
② Wear the item and post it on the “ZEPETO” FEED with the hashtag “# BEAMS_CONTEST”
*Use the creator-produced video template for BEAMS to increase your chances of winning!
Application period
February 27, 2023 (Monday) - March 11, 2023 (Saturday)
Bonus
① BEAMS HEART Award (1 person) BEAMS GIFT CARD +100ZEM (ZEPETO currency)
② Ray BEAMS Award (1 person) < Ray BEAMS > products + 100 ZEM (ZEPETO currency)
Please check the page below for details and precautions.
Click here for details page
What is ZEPETO?
"ZEPETO" is a Metaverse app for Generation Z users through 3D avatars. Using your own avatar in the virtual world, you can communicate anytime, anywhere, and even create any world you can imagine. After the app was released in August 2018, the number of users has increased around the world, mainly in Asia, and as of January 2023, there are 400 million users worldwide. We are actively launching various functions and new content based on the Metaverse space, providing users with new experiences every day.
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