The first phase of the ` BEAMS SOCCER'' project has started to enliven Japanese soccer culture at `` BEAMS JAPAN'' stores, including gallery exhibitions looking back on 30 years of the J.League and sales of collaborative products.

As one of BEAMS JAPAN BEAMS JAPAN efforts to spread the appeal of Japan, we are launching today a project called ` BEAMS BEAMS SOCCER'' to enliven Japan's soccer culture.
In commemoration of the 30th anniversary of the J.League, which has rooted soccer culture in Japan, the first project is a collaboration T-shirt with each of the 60 clubs, as well as 12 products that combine famous products from each region with soccer. did. From April 26, 2023 (Wednesday) to May 29, 2023 (Monday), "BEAMS JAPAN" (Shinjuku) will feature a gallery where you can enjoy watching videos and collector's items looking back on 30 years of the J.League, as well as uniforms from all 60 clubs. There will be a corner displaying and selling limited collaboration products.
The gallery is now available online as 360° images created by 3D scanning.

Please come visit us for a Golden Week outing or to commemorate the exciting anniversary year.

■ Collaboration with all 60 J League clubs

The J.League, which started in 1993 with 10 clubs as Japan's first professional soccer league, has grown to now count 60 clubs (2023 season), and has fostered a soccer culture unique to Japan that values the spirit of respect and fair play. It has become rare. To commemorate the 30th anniversary, we are thinking of clubs and hometowns across the country, and we have created the emblems of all J1, J2, and J3 clubs across 41 prefectures, as well as the official J.League mascot "J.League King" in their respective club colors. A total of 60 types of printed T-shirts are available for order at BEAMS stores in Japan (with some exceptions) and BEAMS ONLINE SHOP a sustainability perspective, we have adopted a made-to-order production method to produce only the amount needed. We are hiring.

"BEAMS JAPAN" (Shinjuku) will be selling "J League King" T-shirts of the 18 J1 clubs from April 26th (Wednesday), and on May 15th (Monday), the anniversary of the J. League's opening 30 years ago. New original "J League King" T-shirts will be sold in limited quantities at stores.

■ Region × Soccer × Fashion

As a tribute to the rich craftsmanship of hometowns across Japan, we will be selling 12 products that combine the best products of each region with soccer. These include a referee towel from Wakayama Prefecture, an assistant referee fan from Kagawa Prefecture, lawn flip-flops from Hyogo Prefecture, a soccer ball patterned tenugui towel from Osaka Prefecture, a Kumi-himo misanga from Mie Prefecture, a soccer ball daruma from Fukushima Prefecture, a soccer ball tanuki from Shiga Prefecture, and a J-League King kendama from Yamagata Prefecture. The special collaboration products are made with the traditional culture of each region and the thoughts of the makers. The products, along with uchiwa fans, tote bags, pouches, and T-shirts featuring the BEAMS SOCCER logo with a handshake motif, will be available at three BEAMS JAPAN stores (Shinjuku, Shibuya, Kyoto) and BEAMS ONLINE SHOP from today (April 26, 2012).

■ Styling posts by approximately 300 staff members nationwide

With the desire to express through fashion the sense of unity in supporting the club and pride in one's hometown, and to connect a chain of positive energy, approximately 300 shop staff from across the country created fashion snaps in which collaboration items were freely styled. It is published on BEAMS OFFICIAL WEBSITE.
Each shop also posts on Instagram with the caption “#J.League 30th Anniversary Collaboration”. We look forward to talking with you about soccer, including your local clubs, your favorite players, and unforgettable scenes, and look forward to visiting our stores nationwide.