The second series of triple collaboration items supervised by editor Asami Tsubota from the highly popular `` woadblue x Demi-Luxe BEAMS'' will be released on Friday, August 18th! Asami Tsubota will also be holding a styling service at “BEAMS Futakotamagawa”
2023.07.14

From Demi-Luxe BEAMS Demi-Luxe BEAMS which proposes a modern mood while valuing high-quality, basic items, Tsubota continues to lead the relaxed style of adults and continues to be active as a popular fashion editor mainly in women's magazines. While preserving the denim tradition that has been cultivated over a long history with woadblue Asami, we pursue the ``challenge to blue'' with the concepts of elegance, effortlessness, and new classics, and propose a new standard. )> The second triple collaboration has been realized.
In addition to the three denim items that were popular in the first edition, a new adult blue color will be introduced.
Please take a look at the updated and mature denim items.
On July 14th (Friday), < Demi-Luxe BEAMS > will broadcast Instagram Live on Asami Tsubota's account. Enjoy learning how outfit denim.
In addition, the launch commemorative event, which was very well received last time, was held at "BEAMS Futakotamagawa". Mr. Tsubota will visit the store and recommend the best outfit for the customer, including items from BEAMS.
For advance appointments, please contact the official Instagram of "BEAMS Futakotamagawa" or the store (03-3707-8998).
*Advance appointments may end without notice. Please note.
LINE UP


A CPO jacket that gives you a relaxed, mature look despite its loose size.
Color: Special order BLACK, Special order BLUE
Size: XS, S
Price: ¥30,800 (tax included)


Wide pants with a beautiful silhouette from the back
Color: Special order BLACK, Special order BLUE
Size: 22, 23, 24, 25
Price: ¥26,400 (tax included)


Feminine I-line denim skirt
Color: Special order BLACK, Special order BLUE
Size: XS, S, M
Price: ¥25,300 (tax included)
- release date
- Friday, August 18, 2023
- Sales store
- Stores selling Demi-Luxe BEAMS nationwide
*Please contact each store for stock status.
BEAMS ONLINE SHOP
Asami Tsubota visit event
- Date and time
- Saturday, August 26, 2023, 14:00-17:00
- Holding store
- BEAMS Futakotamagawa
- Contact information
- 03-3707-8998
- @beams_futakotamagawa
novelty
For those who purchase Editor Asami Tsubota × Woadblue × Demi-Luxe BEAMS items, we will give away a limited quantity of homemade original dressing from “SUNDOWNER Tokyo Omelette”, which is very popular in Shonan/Zushi and is run by Mr. Tsubota!
Notes
・Reservations will be closed once the capacity is reached.
・Event contents are subject to change without notice.
・Anyone can participate, so if the store is crowded, we may not be able to accommodate all customers.
・Depending on the situation on the day, admission may be restricted using numbered tickets.
Instagram live streaming
- Delivery date and time
- July 14, 2023 (Friday) 20:30~
- Delivery account
- @asamit1201
@demiluxebeams

Fashion Editor/Writer Asami Tsubota
A popular fashion editor who works on numerous women's fashion magazines, catalogs, and web content. He is knowledgeable about the aspirations of the 40-40 generation, and is active in various fields as a conceptor who creates hit products through theoretical analysis. Her relaxed and sophisticated casual style is enthusiastically supported by many women, and her recent book, ``Fashion for adults is all about being fashionable ~Fashion & Beauty Method for ages 40~'' (PARCO), which summarizes fashionable methods for adults. Publication).
Instagram: @asamit1201

Woadblue
Denim brand <Woadblue> started in the 2016 spring/summer season. WOAD, which is named after the brand name, is a blue pigment similar to indigo, and is said to be the oldest existing dye in the world, having been cultivated in medieval Europe.
While preserving the denim tradition that has been cultivated over a long history, we attempt a new "challenge to blue" and propose the use of new materials, new styles, and new standards based on the concepts of elegance, effortlessness, and new classics.
Instagram: woadblue