BEAMS staff's personal book series "I AM BEAMS" Vol.4 and 5 will be on sale in advance at BEAMS stores and official online shop from September 24th (Sunday).

“I AM BEAMS” Vol. 4 and 5, a personal book series that captures the charms of individual BEAMS staff who are deeply particular about fashion and lifestyle, will be available at some BEAMS stores from Sunday, September 24th. It will be on pre-sale at BEAMS ONLINE SHOP, and will be on general sale at Amazon and bookstores nationwide from September 30th (Saturday).

In the first edition of ``I AM BEAMS,'' released in February of this year, three people from among the entire BEAMS staff, each with their own unique sensibilities, published a book that was well received. In Volumes 4 and 5, which are the sequels to the series, BEAMS Press's Etsuko Meguro and General Style Creator Kenjiro Wada will talk about their overwhelming commitment to fashion and lifestyle, which is praised both inside and outside of BEAMS. . Please enjoy the rich content that thoroughly delves into their tastes, thoughts, and personal aspects.

"I AM BEAMS" is scheduled to be published continuously in the future, and we will continue to introduce the appeal of BEAMS staff.

I AM BEAMS Vol.4

Etsuko Meguro: Meguro's SIMPLE STYLE MEMO

Author: Etsuko Meguro
Book title: Meguro's SIMPLE STYLE MEMO

Content description: Etsuko Meguro, a famous press from BEAMS that has gathered more than 50,000 followers in a year since its official launch on Instagram, presents the simplest Meguro style in history that “anyone can easily imitate” with “only two options” Teach me notes. The items are sleeveless tops and long skirts. The colors are monotone and earth tones. What is the ``style that really suits you'' that you can discover by choosing clothes that don't force you too much?

Author's comment

Nice to meet you, it's been a while! Even if you know something, thank you for taking a look at this information.
I have been working BEAMS for 20 years and am now 40 years old, and I have put all my heart into this book, summarizing the ``simple style'' that I have developed through working with customers and people I have connections with. We start our day with something on our sleeves every day, so I've sprinkled in some hints like my own notes to help you start the day comfortably.
We hope that everyone who picks up this book can make their daily lives even happier with their own rules.

BEAMS advance release date: September 24, 2023 (Sunday) ~
List price: 1,760 yen (tax included)
Published/Sold by: Sekai Bunkasha Co., Ltd.

I AM BEAMS Vol.5

Kenjiro Wada: BEAMS clothes Shogun loves things, things, and people RESPECTS

Author: Kenjiro Wada
Book title: BEAMS clothes Shogun loves things, things, and people RESPECTS

Content description: ` BEAMS'' is the No. 1 seller for 10 consecutive seasons with styling snaps posted daily by 3,000 heavy drinkers. This is a collection of anecdotes about things, things, and people selected from all over the world by Kenjiro Wada, also known as “Fukushogun.”

Author's comment

We have recently published ``The Things, Things, and People That BEAMS Clothes Shogun Respects - RESPECTS-'' as part of ``I AM BEAMS'' Vol.5.
This is a content that will introduce you to the things and things that I "respect" and my relationship with people. I have dug a little deeper into the "clothing, food, and shelter" that I share on my daily Instagram.
We hope that this book will renew your interest in topics such as fashion, interior design, and food.

BEAMS advance release date: Sunday, September 24, 2023
List price: 1,760 yen (tax included)
Publisher: Begin Co., Ltd. / Published and distributed by: Sekai Bunkasha Co., Ltd.

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Kenjiro Wada (KENJIRO WADA)
BEAMS GENERAL STYLE CREATOR

Born in Kagoshima Prefecture in 1969. Joined BEAMS in 1990. After working as a store staff member and a buyer, since 2012 he has been active as a styling director who provides "clothing education" to young people. From 2021, he has been appointed as an Omnistyle consultant who promotes digital “mediaization of store staff”. She also sends out styling snaps almost every day, and for 10 seasons from spring/summer 2017 to fall/winter 2021, she has achieved No. 1 sales among 3,000 snap posting staff nationwide. Wada Shoten KOJIN-SHŌTEN operated by B JIRUSHI MARKET, is also doing well.
Instagram: @wadajiro