The official podcast program “Listening Culture Story by BEAMS ARCHI VES”, which explores the history of BEAMS and the driving force behind new culture, has started!
2023.09.29
BEAMS' official podcast program ``Listening Culture Stories by BEAMS ARCHI VES'' has started distribution on four platforms including Apple Podcasts and Spotify.
“Listening Culture Stories by BEAMS ARCHI VES” consists of 11 episodes in chronological order from the founding of BEAMS in 1976 to the present. Program navigator Izumi and guests in each episode talk about the history and fashion of BEAMS. This is a program that looks back on the past and approaches the driving forces of new culture created in each era. ``Vol.1 (Part 1) Birth of BEAMS ~ If it doesn't exist, why not make it?'' which will be distributed on Friday, September 29th. ~”, Hiroshi Shitara, CEO of BEAMS, will appear as a guest.
The distribution of this podcast is part of our in-house archives project, “BEAMS ARCHI VES,” which started in 2020 in preparation for our 50th anniversary. By taking advantage of the characteristics of podcasts that can be listened to anytime, we will disseminate BEAMS' cultural assets to the world at large.
The content can be enjoyed by a wide range of people, so please look forward to future distribution.
``Vol.1 (Part 1) Birth of BEAMS- If you don't have one, just make one. 〜 Introduction
"As BEAMS has grown, our initial philosophy and vision have remained the same. From the beginning, our goal has been to transform Japan's youth culture and create a new lifestyle standard."
Shitara, who has experienced the trends and changes of the 60's and 70's, talks about the birth of the first store, American Life Shop BEAMS, while touching on the culture and thoughts of the time. Why did you choose Harajuku? What did you want to convey to young people at the time? Shitara, who continues to move forward with the times with BEAMS, tells a cultural story that you can't hear anywhere else. This is the origin of BEAMS, which always proposes new lifestyle standards.
- Program title
- “Listening Culture Stories by BEAMS ARCHI VES”
- Distribution start date
- From Friday, September 29, 2023 *Scheduled to be delivered twice a month
Watch from this distribution platform
Performer profile
■Program navigator: Izumi
Born July 26, 1991 in Aichi Prefecture. After graduating from ESP Musical Academy, he worked as an apparel store clerk and DJ at FM radio stations in Aichi, Osaka, and Shizuoka. While living in Osaka, she was in charge of a column introducing music and fashion for a web fashion magazine. Currently, he is mainly in charge of MCing outdoor radio programs and camping events.
■First guest: Hiroshi Shitara
Born in Tokyo in 1951. Graduated from Keio University Faculty of Economics. In 1975, started working at Dentsu Inc. Worked as a promotion director and event producer at the SP (Sales Promotion) Bureau. Received Advertising Dentsu SP Award and Event Production Award. In 1976, while working for the company, he was involved in the founding of BEAMS as a new business for SHINKO Inc. Co., Ltd., a cardboard company founded by his father. In 1983, he retired from Dentsu and became the managing director of BEAMS Co., Ltd. and SHINKO Inc. In 1988, became CEO of BEAMS Co., Ltd., Ltd., SHINKO Inc., and BEAMS CREATIVE Inc. In 1997, won the New York ADC Gold Award. Received the Design Excellent Company Award in 2004.