3rd! Triple collaboration items supervised by editor Asami Tsubota from < woadblue x Demi-Luxe BEAMS > will be released on Friday, February 16th! Styling service by Asami Tsubota will also be held at “BEAMS Futakotamagawa”
2024.01.25

From Demi-Luxe BEAMS Demi-Luxe BEAMS which proposes a modern mood while valuing high-quality, basic items, Tsubota continues to lead the relaxed style of adults and continues to be active as a popular fashion editor mainly in women's magazines. While preserving the denim tradition that has been cultivated over a long history with woadblue Asami, we pursue the ``challenge to blue'' with the concepts of elegance, effortlessness, and new classics, and propose a new standard. )> will be released on February 16th (Friday).
This series is designed to help adults look their best when wearing denim. In this collaboration, a new color white is introduced. In addition to the three types of pants, skirt, and bustier, a cap that perfectly fits the series has been added.
On Friday, January 25th, < Demi-Luxe BEAMS > will broadcast Instagram Live on Asami Tsubota's account. Enjoy learning how outfit denim.
Furthermore, a popular release commemorative event will be held on Saturday, February 17th at "BEAMS Futakotamagawa". Mr. Tsubota will come to the store to discuss size and recommend the best outfit for you. For advance appointments, please contact the official Instagram of "BEAMS Futakotamagawa" or the store (03-3707-8998 ).
*Advance appointments may end without notice. Please note.
LINE UP


Compact and creates a long-legged style
2-way sleeveless top with a modern feel
Color: WHITE, BLACK
Size: FREE
Price: ¥24,200 (tax included)


Adult denim has evolved
Denim pants with tucks that make your waist look neat
Color: WHITE, BLACK
Size: 22, 23, 24, 25
Price: ¥30,800 (tax included)


A circular skirt with an elegant silhouette that expresses femininity in denim.
Color: WHITE, BLACK
Size: S, M
Price: ¥29,700 (tax included)


A linen cap that is easy to incorporate into your adult town style.
Color: BEIGE, BLACK
Size: FREE
Price: ¥9,900 (tax included)
- release date
- Friday, February 16, 2024
- Sales store
- Stores selling Demi-Luxe BEAMS nationwide
*Please contact each store for stock status.
BEAMS ONLINE SHOP
Asami Tsubota visit event
- Date and time
- Saturday, February 17, 2024 14:00-17:00
- Holding store
- BEAMS Futakotamagawa
- Contact information
- 03-3707-8998
- @beams_futakotamagawa
Notes
・Reservations will be closed once the capacity is reached.
・Event contents are subject to change without notice.
・Anyone can participate, so if the store is crowded, we may not be able to accommodate all customers.
・Depending on the situation on the day, admission may be restricted using numbered tickets.
Instagram live streaming
- Delivery date and time
- January 25, 2024 (Thursday) 20:00~
- Delivery account
- @asamit1201
@demiluxebeams

Fashion Editor/Writer Asami Tsubota
After graduating from university, she worked at a publishing company before becoming independent and working as a freelance editor and writer, focusing on women's magazines, advertisements, and catalogs. Recently, he has been actively working on collaborations with apparel brands and giving lectures. On his Instagram (@asamit1201), he posts not only fashion but also lifestyle information. Her recent book is ``Fashion for adults is all about being fashionable ~Fashion & Beauty Methods from age 40~'' (PARCO Publishing), which is a collection of fashionable methods for adults.
Instagram: @asamit1201

Woadblue
Denim brand woadblue started in the spring/summer season of 2016. WOAD, which is named after the brand name, is a blue pigment similar to indigo, and is said to be the oldest existing dye in the world, having been cultivated in medieval Europe. While preserving the denim tradition that has been cultivated over a long history, we attempt a new "challenge to blue" and propose the use of new materials, new styles, and new standards based on the concepts of elegance, effortlessness, and new classics.
Instagram: woadblue
