FUJI ROCK FESTIVAL '24 × BEAMS official T-shirt pre-orders now open


FUJI ROCK FESTIVAL '24, one of the largest music festivals in Japan, will be held at Naeba Ski Resort in Yuzawa-cho, Niigata Prefecture from Friday, July 26th to Sunday, July 28th, 2024.

BEAMS will be selling official T-shirts again this year and will support this event to make it even more exciting.

The five brand artists who have teamed up this time are KT KOBEL, RAMPS, Toshifumi Kiuchi, RWCHE, and The Wonderful!Design works.
These special T-shirts were designed by five brands and artists with a connection to BEAMS for this event, which is popular every season.

This year marks the 25th anniversary of the event, so be sure to enjoy "FUJI ROCK FESTIVAL '24" with your official T-shirt, fitting for the anniversary year.

Reservations will be accepted from Monday, May 20th at BEAMS ONLINE SHOP, and the items will be available for purchase at participating stores from Monday, June 24th. (For details, please see the sales methods below.)



London-born figurative painter KTKOBEL is currently based in Amsterdam, Netherlands. Through his internationally exhibited work, he explores the difference between ambiguity and premonition. Isolating fragments of memory and transforming them into evocative details, KTKOBEL blurs the boundaries between experience and reality. Through cinematic framing, KTKOBEL captures suspended moments, offering a glimpse into the complex interplay between memory and the human condition. @endless.fuckery

"I just wanted to paint something visually interesting that would resonate with me and others.
I wanted to explore the drama and passion of the festival and capture a moment in time while still maintaining my figurative style.”

Color: Impulse, Gasp
Sizes: S, M, L, XL, XXL (only size S is available at Ray BEAMS)
Price: ¥5,500 (incl. tax)


Founded in 2016 as a transformative marketing project.
Known for pushing creative boundaries with non-commercial, hand-drawn graphics, this concept continues to evolve and he collaborates with like-minded individuals, organisations and brands from various fields. @raaamps

"We blur the boundaries between sound and vision with mixtapes, clothing and visual soundscapes. Our partnership with BEAMS and Fuji Rock is an extension of that."

Sizes: S, M, L, XL, XXL (only size S is available at Ray BEAMS)
Price: ¥5,500 (incl. tax)


Designer based in Tokyo. Representative of Gallery & Creative Studio LAID BUG. Member of SLEEPINGTOKYO. Creates graphics and artwork in the fields of music, art, fashion and culture. Art direction/design for a wide range of media, from advertising visuals to spatial decoration for a wide range of clients. In addition, he works as a VJ at parties and live shows, exhibits his own artwork, and runs a gallery. @9chan_kiuchi

"On the way home from work, in the car of a friend who is a stylist, he asked me, "Have you seen Kim Gordon's new work?" and showed me the music video, and I was so moved by how cool it was. Then I suddenly remembered the Sonic Youth live performance at FUJI ROCK FESTIVAL 2006, and I got an email from BEAMS about participating in this project, and when I checked the lineup for FUJI ROCK FESTIVAL 2024, I saw that Kim Gordon was going to be there! So I designed it with excitement. FUJI ROCK FESTIVAL is a festival that gives us new inspiration every year with a wide range of lineups, so I created graphics that have a good balance of materials with various tensions."

Sizes: S, M, L, XL, XXL (only size S is available at Ray BEAMS)
Price: ¥5,500 (incl. tax)


With the theme of LIFE IS VERY FUNNY," the company was founded in 2012 with the aim of creating products that would make everyday life more enjoyable. @rwche

"I am extremely happy to have been given the opportunity to design FUJI ROCK FESTIVAL.
We created two types of T-shirts: a simple design with the graphic of DUDE (a baseball man), which is also the main logo of Rwche, and a design with a mountain and nature feel, with a focus on color. We hope that wearing the T-shirt will make you feel a little cheerful.

Sizes: S, M, L, XL, XXL (only size S is available at Ray BEAMS)
Price: ¥5,500 (incl. tax)

The Wonderful!Design works.

The wonderful! design works, a familiar name at FUJI ROCK FESTIVAL.
Established in 1993, we work in a variety of genres, including graphic design, character, toy, and T-shirt design, with the philosophy of exciting the viewer. The reason why our pop logo and happy icon continue to be loved.

"Wonderful BEAR will be performing at FUJI ROCK this year together with SHIBA.
They pull a carry cart and walk across the stage. Wonderful BEAR holds an electric guitar and livens up the atmosphere. The neon-style print stands out against the black body.

Sizes: S, M, L, XL, XXL (only size S is available at Ray BEAMS)
Price: ¥5,500 (incl. tax)

Advance reservation acceptance period
Monday, May 20, 2024: ~ Sunday, June 9, 2024 23:59
Pre-order sales
Over-the-counter sale
June 24, 2024 (Monday) ~
Sales store
Stores that carry BEAMS, BEAMS T, and Ray BEAMS labels (excluding some areas)


Event period
Friday, July 26th - Sunday, July 28th, 2024
Naeba Ski Resort, Yuzawa Town, Niigata Prefecture