familiar and BEAMS JAPAN collaborate to release limited edition items

Regionally limited collaboration items with familiar a baby and children's lifestyle brand, will be on sale from Friday, October 18, 2024.
Since 2021, 〈familiar〉 and 〈BEAMS JAPAN〉 have been selling items with zodiac motifs with the hope that it will be an opportunity for children to enjoy and become familiar with Japan culture. It is well received every year.
This time, the collaboration project will feature the first regionally limited items.
Focusing on Kobe and Tokyo, where familiar and BEAMS JAPAN have stores, the lineup features bags, drawstring shoulder bags, and mini towel handkerchiefs with motifs of the cityscapes of each brand in different colors for each brand. The key points are the color schemes inspired by each brand and the art of fashionable bears strolling through each city. Made of nylon material that is easy to use for everyday use, it is also recommended for trips to the park and outdoor scenes. The mini towel handkerchiefs are easy to use regardless of gender and are perfect as souvenirs or gifts.
Take this opportunity to enjoy items that are unique to this collaboration.

BEAMS JAPAN KOBE exclusive

Artwork of a bear and a dog strolling through the port of Kobe. In the background are the Port Tower, which represents Kobe, and the Kobe cityscape. The bear's casual outfit with a cap is also a highlight.

BEAMS JAPAN SHIBUYA exclusive

This art depicts a fashionable bear strolling through the streets of Tokyo while drinking coffee. Dressed in gingham checked clothing and a bucket hat, this stylish bear has a slightly different style than usual.