Shohei Ochiai Art Show "Back to the Basics" held
2025.07.25

The first collaboration item with BEAMS T and a special Tamagotchi, which has already sold out, will also be released at the same time!
Shohei Ochiai, an artist who has attracted much attention both in Japan and overseas, will be holding an art show called "Back to the Basics," which encapsulates the appeal of his dynamic and unpredictable shapes, three-dimensionality, and line drawings drawn with powerful pen pressure.
At this event, works focusing on Shohei Ochiai's creative foundations will be exhibited and sold, with the theme being "Returning to Basic Intentions," as translated into Japanese by the title.
This time, a special collaboration with BEAMS T has been realized for the first time. Many items will be released that boldly incorporate Ochiai's artwork. The lineup consists of six items in total: four T-shirts, one tote bag, and one blanket. This is a special collection that allows you to incorporate his worldview into your daily life.
In addition, a special Tamagotchi designed by Shohei Ochiai, which sold out in an instant after orders began the other day, and a triple collaboration T-shirt with BEAMS T will finally be released. If you missed out on the previous edition, don't miss this chance!
The Tamagotchi, specially designed by Shohei Ochiai, features original artwork on both the device and its packaging, and is peppered with homages to the Tamagotchi of its time.
Additionally, the first day of the event, Friday, August 1st, will be packed with special content.
On this day, Mamecchi and Kuchipatchi will appear at BEAMS T Harajuku for a greeting time, starting at 12:00 and 18:00 for about an hour each time. A special launch event will be held from 18:00 to 21:00, where you can meet the artist Shohei Ochiai with a drink in hand.
Don't miss out on this rare opportunity.
Please note that sales of Tamagotchi will be divided into two parts, starting at 12:00 and 18:00, and will end once the limit for each part has been reached, so please come early.

Shohei Ochiai
Born in Omiya, Saitama Prefecture. Graduated from Tama Art University, Department of Product Design. Has produced works depicting everyday items. His works are characterized by dynamic and unpredictable shapes, three-dimensionality, and lines drawn with strong pen pressure.
In 2022, he will provide his works for merchandise at the launch of the digital auction house "JOOPITER" hosted by Pharrell Williams. In 2023, he will hold a solo exhibition "THIS IS OCHIAI SHOHEI" at YUKIKO MIZUTANI in rada Art Complex II. In 2024, he will release a triple collaboration collection in partnership with NEWERA and the Yomiuri Giants. This year, he is expanding the scope of his activities both domestically and internationally, including starting to sell his works on the "JOOPITER Marketplace."
@ochiaishohei
Back to the Basics




T-shirt
Size:S, M, L, XL
Price: ¥8,580 each (inc.tax)

TOTE BAG
Price: ¥3,300 (inc.tax)

BLANKET
Price: ¥13,200 (inc.tax)
Original Tamagotchi Collaborated with Shohei Ochiai


T-shirt
Size:XS, S, M, L
Price: ¥8,580 (inc.tax)


Tamagotchi
Price: ¥5,500 (inc.tax)
*Only available at BEAMS T Harajuku and BEAMS Hakata.
Tamagotchi set contents
・Original Tamagotchi…1
・Instruction manual: 1
Batteries used
CR2032 x 1 (included)
Target age
Age 15 and up
*Nothing other than the contents of this set is included.
*The program for this product contains some English text.
*Bandai does not sell protective sheets for LCD screens.
※The image is an image.
*This product is a limited distribution item.
*This product may also be sold at other events.
About Tamagotchi
・Tamagotchi is only sold at BEAMS T Harajuku and BEAMS Hakata.
・ BEAMS T Harajuku will have two sales sessions, one from 12:00 and the other from 18:00. Sales will end when the limit is reached.
・Each greeting time is scheduled to last approximately one hour.
Terms of sale
・We will distribute numbered tickets depending on the situation.
・We do not accept reservations or reservations.
・We cannot order items from stores other than those that carry them.
・We do not accept mail order sales (cash on delivery).
*There is a limit to the number of items you can purchase. You can purchase up to 3 items per person.
*These terms and conditions are subject to change without notice.
For inquiries regarding events held by our company, please contact our Customer Service Desk.
Tel: 0120-011-301
Reception hours 11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)
上記販売方法およびルールは、事情により当日やむを得ず変更する可能性もございます。予めご了承下さい。2024.7.30
- Event period
- Friday, August 1, 2025 - Monday, August 11, 2025 (Holiday)
- release date
- Friday, August 1, 2025
- Holding store
- BEAMS T Harajuku