A pop-up shop for the music label NEWFOLK, which represents a wide range of artists and young bands, will be held at BEAMS JAPAN (Shinjuku).

2025.08.18

Music label NEWFOLK will hold a pop-up store at BEAMS JAPAN (Shinjuku) on the 4th floor < TOKYO CULTUART by BEAMS > from August 22 (Fri.).

This time, we will be selling original items in collaboration with NEWFOLK bands Ianushi, Who Do You Love, and Yamafutatsu, as well as NEWFOLK-exclusive merchandise. We will also be pre-selling a 7-inch vinyl of Typhoon Club's new song, "Kyoto City Minami Ward," and we will be exhibiting Ianushi's photo panels at the venue. After the event, we will be giving away the photo panels, autographed by the band members, to those who purchase designated products.

In-store live performances by Typhoon Club, Who Do You Love, and Yamafutatsu will also be held in the store for three days on August 24th (Sun), 30th (Sat), and September 7th (Sun), 2025.
Don't miss this opportunity.

"NEWFOLK IS NOT FOLKSONG"


"NEWFOLK IS NOT FOLKSONG"


Event period
Friday, August 22, 2025 – Sunday, September 7, 2025
Holding store
BEAMS JAPAN (Shinjuku) 4F
"TOKYO CULTUART by BEAMS"

In-store live details


In-store live details


VOL.1

VOL.1

Date and time
Sunday, August 24, 2025, 20:45 start
Performing artists
Typhoon Club
*Numbered tickets will be distributed on a first-come, first-served basis to those who purchase designated products during the event.

VOL.2

VOL.2

Date and time
Saturday, August 30, 2025, scheduled to start at 3:00 PM
Performing artists
Two mountains
※Anyone can join.
*Entry may be restricted during busy times.

VOL.3

VOL.3

Date and time
Scheduled to start at 6:00 PM on Sunday, September 7, 2025
Performing artists
Who Do You Love?
※Anyone can join.
*Entry may be restricted during busy times.

NEWFOLK

Founder Tomohisa Sudo joined the distribution company Art Union after working as a buyer at Tower Records. He is involved in the distribution of domestic and international releases from labels such as PLANCHA, HEADZ, and FLAU, and also serves as an assistant A&R for Hiroki Nakai's label, kiti.
In 2016, she founded her own label, bouquet, within Art Union.
He then took over the management of the label "kiti" from Nakai (both labels were suspended in 2018).
Since 2019, they have been operating under the name of NEWFOLK, operating as a music label/production company, and planning/producing live shows ("NEWFOLK", "Uta no Yukue").
Artists represented include Typhoon Club, Tanaka Jacob, Who Do You Love, No Performance Today, Yashu, Yamafutatsu, Lucky Old Sun, and others.
official SNS
https://twitter.com/folk_new
https://www.instagram.com/newfolk.jp/
https://www.youtube.com/c/NEWFOLK
https://newfolkjp.stores.jp/

Typhoon Club

Western sunshine, Japanese rock from Kyoto.
The band consists of three members: Jun Ishizuka (vocals and guitar), Keita Yamamoto (bass), and Masahiro Ina (drums).
Formed in 2013, the band began full-scale activities with its current members in 2014.

landlord

This four-piece rock band is led by Jacob Tanaka (Vo/Gt), who is also active as a solo artist/guitarist, and features three songwriters/vocals. Their melodic, universally appealing songs, rich arrangements that blend hard and soft elements, and energetic, passionate performances have garnered enthusiastic reactions from fans all over the world.

Who Do You Love?

Formed in the summer of 2021 by Kiichi Murakami (ex. Kiichi Beer & The Holy Tits) and Takujuro Iwade, this trio features two frontmen. They are currently active with drummer Hidari Mogi. This rock band is full of impulse and practice, where the melodies and rhythms that Kiichi and Iwade have pursued as songwriters intertwine in a fresh way.

Two mountains

Formed in 2021 by Suzuki Kenta, Takara Masato, Kawai Hirotomo, and Sakato Kana, who come from diverse backgrounds and are active in design and stage performances in addition to music, the four-piece group pursues alternative pop songs with a free sensibility and expression, with Suzuki, Takara, and Kawai composing the music and changing vocals and instruments depending on the song, and Sakato also incorporating dance during live performances.

BEAMS and culture.
Fashion and culture.

When you think of BEAMS, do you think of fashion?
No, actually, it’s art and entertainment.
Promoting cultural fields such as design
There are also a lot of labels.
A project to bring them together
BEAMS CULTUART. A wide variety of styles
It started with a feeling of love.
Cherish that feeling,
Editing skills cultivated in fashion
Taking advantage of the sensibility that captures the times,
I want to discover new values.
If we do that, the future of culture will be much more interesting.

OFFICIAL SITE

Brand visuals

BEAMS and culture.
Fashion and culture.

When you think of BEAMS, do you think of fashion?
No, actually, it’s art and entertainment.
Promoting cultural fields such as design
There are also a lot of labels.
A project to bring them together
BEAMS CULTUART. A wide variety of styles
It started with a feeling of love.
Cherish that feeling,
Editing skills cultivated in fashion
Taking advantage of the sensibility that captures the times,
I want to discover new values.
Then the future of culture is
It should get even more interesting.


OFFICIAL SITE