Pilgrim Surf + Supply women's director Maiko Morita's personal book "Made of love, made to love." will be released sequentially from Monday, November 3rd.

The latest volume of the personal book series "I AM BEAMS," which brings together the personal charms of BEAMS staff members who have a deep passion for fashion and lifestyle, Vol. 10, "Made of love, made to love. To love and to be loved," will be released on Monday, November 3, 2025 (national holiday).

The focus of Volume 10 is on Morita Maiko, women's director at Pilgrim Surf + Supply. She explores her lifestyle in Kamakura, self-care, travel inspiration, and her approach to fashion and work. This book delves into the "comfort" that Morita holds dear from a wide range of perspectives. It also includes many private photographs and quotes from those who know her best, including family, friends, and colleagues, who share their own perspectives, carefully tracing the source of her charm.
As the title "Made of love, made to love. To love, to be loved" suggests, the more you turn the pages, the more you will sense the form of "love" that underlies her way of life. This book is packed with hints for living each day naturally, gracefully, and true to yourself.

The book will be available for pre-sale at two stores, Pilgrim Surf + Supply Tokyo and Pilgrim Surf + Supply Kyoto, from Monday, November 3, 2025 (national holiday), and will then be released sequentially from Friday, November 7, 2025 at BEAMS stores, bookstores nationwide, Amazon, and other online bookstores.
In addition, ahead of the release, pre-orders will begin today, Friday, October 10th, on Amazon.
*Reservations will begin sequentially at other bookstores and online bookstores nationwide.

"I AM BEAMS" has been published by a total of nine people since 2023 and has been well received. We plan to continue publishing it in the future, and will continue to spread the appeal of BEAMS staff.