BEAMS HEART will become a lifestyle shop that combines fashion, household goods, and trending experiences. Physical stores will open in major LaLaport locations in spring 2026.
2026.03.02
BEAMS, which has previously focused on outlet stores, will relaunch its "BEAMS HEART BEAMS HEART" brand in the spring of 2026 as a "lifestyle shop" that combines fashion, lifestyle goods, and trendy experiences.
This store was opened as a unique brand to deliver the quality and style of BEAMS to a wider range of customers. With a store space inspired by the American West Coast, where BEAMS originated, and products that reflect the atmosphere of the current era, we aim to create "heart-moving moments" in the daily lives of our customers.
In addition to clothing for men, women, and children, the lineup will also include a new lifestyle goods category that can be enjoyed as an extension of fashion.Furthermore, the store will also feature playful collaborations with globally popular characters and sports teams.
Please take a look at the new BEAMS HEART, which goes beyond the boundaries of fashion to capture the changes of the times and bring more positivity to customers' everyday lives.
2026 Spring & Summer
2026 Spring & Summer
SPECIAL TOPICS
SPECIAL TOPICS
New Shopping Bag
To express the identity of BEAMS HEART, the design of the shopping bag (paper bag) has been completely redesigned. The unconventional trapezoid silhouette expresses that BEAMS HEART is a brand that changes with the times and moves the hearts of its customers.
Store-exclusive novelty "Palo Santo"
Starting on the opening day, BEAMS HEART stores will be offering free gifts of Palo Santo, a fragrant wood with relaxing properties, to customers who spend over 10,000 yen (tax included) or who bring in the direct mail sent in advance.
*Ends as soon as it runs out
Limited distribution of temporary enclosure "Keychain"
Before the store opens, we will have a special event for a limited time in the temporary enclosure. You can remove the original key chain from the enclosure and take it home with you.
BEAMS CLUB double point campaign
To express our gratitude to all our customers, we will be holding a double points campaign at all stores to commemorate the opening, awarding double the usual points to BEAMS CLUB members.
Campaign dates
・ BEAMS HEART Kuzuha Mall: March 3rd (Tue) - March 8th (Sun)
・ BEAMS HEART Grand Emio Tokorozawa: March 10th (Tue) - March 15th (Sun)
・ BEAMS HEART MARK IS Minatomirai: March 19th (Thurs) - March 22nd (Sun)
・ BEAMS HEART Lalaport Nagoya Minato AQULS: March 23rd (Mon) - March 29th (Sun)
・ BEAMS HEART Cocoon City: March 27th (Fri) - March 29th (Sun)
・ BEAMS HEART Lalaport EXPOCITY: April 4th (Sat) - April 5th (Sun)
・ BEAMS HEART Lalaport Kashiwanoha: April 10th (Fri) - April 12th (Sun)
・ BEAMS HEART Tama Plaza Terrace: April 15th (Wed) - April 19th (Sun)
・ BEAMS HEART Lalaport Yokohama: April 16th (Thursday) to April 19th (Sunday)
・ BEAMS HEART Lalaport TOKYO-BAY: April 23rd (Thursday) - April 26th (Sunday)
EVENT INFORMATION
EVENT INFORMATION
To celebrate the opening, we will be giving out a "Welcome Drink" to everyone who visits on opening day and over the weekend, and a "See you Flower" upon their departure.
BEAMS HEART Kuzuha Mall, which will open on Tuesday, March 3rd, and the flagship store BEAMS HEART LaLaport TOKYO-BAY, which will open on Thursday, April 23rd, will be holding opening parties on the evening of their opening. Guests are invited to enjoy shopping along with catering.
NEW OPEN
NEW OPEN
- Store name
- "BEAMS HEART Kuzuha Mall"
- Address
- Kuzuha Mall Main Building 1F, 15-1 Kusuha Hanazonocho, Hirakata City, Osaka
- opening day
- Tuesday, March 3, 2026
- Store name
- "BEAMS HEART Grand Emio Tokorozawa"
- Address
- Grand Emio Tokorozawa 2F, 1-14-5 Kusunokidai, Tokorozawa City, Saitama Prefecture
- opening day
- Tuesday, March 10, 2026
- Store name
- "BEAMS HEART MARK IS Minatomirai"
- Address
- 3-5-1 Minato Mirai, Nishi-ku, Yokohama, Kanagawa Prefecture MARK IS Minatomirai 2F
- opening day
- Thursday, March 19, 2026
- Store name
- "BEAMS HEART Lalaport Nagoya Minato AQULS"
- Address
- LaLaport Nagoya Minato AQULS 1F, 2-3-2 Minatoaki, Minato-ku, Nagoya, Aichi
- opening day
- Monday, March 23, 2026
- Store name
- "BEAMS HEART Cocoon City"
- Address
- 4-263-1 Yoshikicho, Omiya-ku, Saitama City, Saitama Prefecture COCOON CITY COCOON 2 2F
- opening day
- Friday, March 27, 2026
- Store name
- "BEAMS HEART Lalaport EXPOCITY"
- Address
- 2-1 Senribanpakukoen, Suita City, Osaka Prefecture LaLaport EXPOCITY 1
- opening day
- Saturday, April 4, 2026
- Store name
- "BEAMS HEART Lalaport Kashiwanoha"
- Address
- LaLaport Kashiwanoha 2F, 175 Wakashiba, Kashiwa City, Chiba Prefecture
- opening day
- Friday, April 10, 2026
- Store name
- "BEAMS HEART Tama Plaza Terrace"
- Address
- Tama Plaza Terrace 1F, 1-1-2 Utsukushigaoka, Aoba-ku, Yokohama, Kanagawa Prefecture
- opening day
- Wednesday, April 15, 2026
- Store name
- "BEAMS HEART Lalaport Yokohama"
- Address
- LaLaport Yokohama 1F, 4035-1 Ikebe-cho, Tsuzuki-ku, Yokohama, Kanagawa Prefecture
- opening day
- Thursday, April 16, 2026
- Store name
- "BEAMS HEART Lalaport TOKYO-BAY"
- Address
- LaLaport TOKYO-BAY South Building 2F, 2-1-1 Hamacho, Funabashi City, Chiba Prefecture
- opening day
- Thursday, April 23, 2026
- * BEAMS HEART will continue to be sold at EC (BEAMS ONLINE SHOP) and all BEAMS outlet stores.