“BEAMS JAPAN” holds its annual summer festival “Nouryo Foam Festival 2017”

We will be holding a pop-up event ``Nouryo Foam Festival 2017'' at `` BEAMS JAPAN'' that will focus on traditional craftsmanship in the downtown area and give you a sense of the playful and ``glorious Tokyo.''

This event was popular last year, and in addition to the regular lineup of Shin-Yoshiwara, a brand that incorporates Yoshiwara's fascinating history into souvenirs based on the concept of "stylish Edo souvenirs," limited edition T-shirts and sacoches will be available only during this period. We will also expand. You can also enjoy a festival-like project, fishing for Shin-Yoshiwara badges. (*Ends as soon as it runs out)

Also, during the period, we will be selling books related to “Yoshiwara” from “Kasturi Shobo”, which also has a store in Yoshiwara.

Please take this opportunity to enjoy the ``Nouryou Foam Festival 2017'' where you can experience ``Yoshiwara'' from various perspectives.