BEAMS pop up at Nordstrom in US

November 20, 2019
EVENT NEWS

Pop-ups by BEAMS Co., Ltd. opened on Thursday, 7th November at 8 Nordstrom stores across North America. Operated by Nordstrom Inc., most will be introducing BEAMS for the first time in their city. Hosts include their flagship 'Nordstrom Men’s Store' in New York, and stores in Seattle, Los Angeles, Miami, Costa Mesa, Chicago, Dallas, and Vancouver.

Titled 'Concept 007: BEAMS', the pop-up is the 7th of 'New Concepts' started in 2018 by Sam Lobban, Nordstrom Inc.'s VP of Men's fashion. The event curates and showcases brands like Dior, 1017 ALYX 9SM, Patagonia, the LA concept store Union, and other outstanding Menswear from around the world for limited times.

The line-up includes menswear by BEAMS and BEAMS PLUS, BEAMS T collab T-shirts with artists Yusuke Hanai, Naijel Graph, and Koji Yamaguchi, and original items such as sake sets, lucky cat charm dolls, and Higonokami pocket knives.
Japanese brands that are popular at BEAMS also join the collection; Orslow and Teatora who demonstrate Japanese fabric development and technology, and subculture brands like Diaspora Skateboards, Flagstuff, and Sasquatchfabrix. BEAMS collab with American brands Brooks Brothers, NEW BALANCE, New Era, and Polo Ralph Lauren, to give classic pieces a modern update, which will be available in North America exclusively at Nordstrom stores.*

BEAMS aims to reach a new audience by introducing men's fashion and culture of Japan through Nordstrom's event.

*Collab items with Polo Ralph Lauren will be available in Japan, exclusively at BEAMS HARAJUKU.
*A small number of the collab items with New Era will be available on their US online site.

Period
7 November 2019 – 5 January 2020
Shops
Nordstrom Men’s Store NYC
Nordstrom Downtown Seattle
Nordstrom at The Grove in Los Angeles
Nordstrom Aventura Mall in Miami
Nordstrom South Coast Plaza in Costa Mesa, Calif.
Nordstrom Michigan Avenue in Chicago
Nordstrom NorthPark Center in Dallas
Nordstrom Pacific Centre in Vancouver, B.C.
Nordstrom.com/NewConcepts (Online Store)