Olafur Eliasson x TOKYO CULTUART by BEAMS

July 24, 2020
NEW ARRIVALS

In conjunction with the world-renowned contemporary artist, Olafur Eliasson’s return to Tokyo with a major exhibition at the Museum of Contemporary Art Tokyo titled “Olafur Eliasson; Sometimes the river is the bridge”, TOKYO CULTUART by BEAMS presents a collaboration project in an attempt to raise public awareness about the consequences of climate change and also shed light on the importance of renewable energy through art.

These collaboration long sleeve T-shirts are made out of cut-and-sew fabric produced from 100% recycled polyester yarn, which is regenerated from recycled plastic bottles. It is known that Japan has the second highest rate of disposed plastic waste per capita in the world, according to United Nations Environment Programme’s research published in 2018. Both designs feature Eliasson’s slogans in typography, designed by a leading art director, Peter Stitson and are printed by using PVC free inks.

This project is produced in cooperation with the NADiff contemporary museum store located at the Museum of Contemporary Art Tokyo with a full official support from Olafur Eliasson’s studio SOE based in Berlin, Germany, with the aim of increasing awareness of Olafur Eliasson's philosophy and exhibitions to a wider audience.

Olafur Eliasson × TOKYO CULTUART by BEAMS boat neck shirt

My non-human friend survived the sixth extinction and all I got was this stupid T-shirt

Remember when glaciers were cool?

The collaboration products use the body of G.F.G.S., a factory brand in Niigata Prefecture, which produces knitwear and cut-and-sewn garments with 100% recycled polyester yarn made from plastic bottles as Olafur Eliasson encourages to produce with recycled and environmentally friendly materials.

This recycled material is known to be heavier than that of T-shirts with more elasticity and bounce. The print ink is free from PVC (polyvinyl chloride), which is known to have a burden and negative impact on the environment and human body.

Each design comes in two colorways; white and black.

Pricing
¥12,000 (+tax)
Release Date
25th July
Available to purchase at below stores
NADiff contemporary

TOKYO CULTUART by BEAMS
BEAMS JAPAN
BEAMS JAPAN SHIBUYA
BEAMS JAPAN KYOTO
BEAMS Official Website

Exhibition information

Title
Olafur Eliasson: Sometimes the river is the bridge
Venue
B2F Museum of Contemporary Art, Tokyo
Date
9th June, Tuesday 2020 - 27th September, Sunday 2020
Closed
Mondays (except 10 August, 21 September), 11 August, 23 September
Opening hours
10:00am - 6:00pm
URL
https://www.mot-art-museum.jp/exhibitions/olafur-eliasson/

About Olafur Eliasson

Olafur Eliasson was born in 1967 in Copenhagen, Denmark, and is currently based in Berlin and Copenhagen. After a childhood spent in Iceland and Denmark, Eliasson studied at the Royal Danish Academy of Fine Arts from 1989 until 1995. In 1995, he moved to Berlin and founded Studio Olafur Eliasson, which consists of a large team, including craftspeople, architects, researchers, cooks, and art historians. In 2014, Eliasson and architect Sebastian Behmann founded Studio Other Spaces, an office for art and architecture.

Eliasson often uses natural phenomena and is internationally renowned for works like “The weather project” (2003), installed in the Turbine Hall at Tate Modern, London, or his public art project “The New York City Waterfalls” (2008), for which he installed four artificial waterfalls along the East River and on Governors Island, New York, US.

In recent years, Eliasson has increased his efforts to advance sustainable development. In 2012, Eliasson and engineer Frederik Ottesen founded the social business Little Sun to replace fossil-fuel lighting with solar energy in communities living without electricity and to raise awareness of the need to expand energy access to all. For the public installation “Ice Watch”, Eliasson and geologist Minik Rosing transported massive blocks of glacial ice from Greenland to Copenhagen (2014), Paris (2015), and London (2018) to raise awareness of climate change.

Eliasson has held exhibitions at Hara Museum of Contemporary Art in 2005 and 21st Century Museum of Contemporary Art, Kanazawa in 2009-2010 in Japan.

About Peter Stitson

Peter Stitson is a London-based art director. He commands an extensive art direction experience across both digital and print (Dazed & Confused, Conde Nast Britain, Financial Times) for editorial, fashion, lifestyle, specializing in creative design, photoshoot direction, typography and layout design as well as an excellent understanding of UI/UX requirements on desktop, mobile and tablet platforms. He is currently creative director at BEAMS & CO.