MEN / VOL.01
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • MY OWN NEW LOOK

  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER

年齢やスタイルなど、個性の異なる10人が
カタログで披露した着こなしを再編集。
新シーズンの注目キーワードごとに紹介。

(1/5)

( KEY WORD )

Spring Coat
シックも、カジュアルも、モードも。
種類豊富なスプリングコート。

Something about this season says long outer wear. Here are three selections from the BEAMS lineup, which has an infinite variety of products. If you’re going for a simple and clean look, take the checkered coat. Wear it over a printed T-shirt and this refined piece will make sure it doesn’t look juvenile. If you want the classic American casual look, we recommend the M51 jacket. Style it with a pair or leather shoes for this season’s mature look. A beige coat goes with everything and is a must-have. In addition to classics such as and , it would be nice to add one more modern and refined coat in your wardrobe as well. We recommend choosing one that is slightly longer in length than what you’re used to.

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(2/5)

( KEY WORD )

Fishing
フィッシィングギアの
機能的なディテールをファッションに。

Fashion items incorporating details inspired by fishing gear such as mesh fabric and multi-functional pockets will gain more attention this season. The “utility vest” is a perfect addition to a simple T-shirt and shorts outfit. There are a lot of pockets so you won’t even need to take a bag. They are a practical and comfortable piece for both outdoor activities and city life. Even the special-made model by is made to look like a fishing vest.二瓶 智晃(ビームス ジャパン)

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(3/5)

( KEY WORD )

Bucket Hat
短いツバ、コンパクトなフォルムが
夏の着こなしを上品に。

If you’re looking for an everyday hat, we recommend the bucket hat. They are rather compact and the brim is slightly shorter and faces downwards; this is what adds class to your summer looks. Safari hats give off too much of an “outdoor” feel, and Panama ones for a “resort” look. This is why the bucket hat is perfect because of its versatility to all generations. A simple one is a must, but there are also ones made of nubuck material, perfect-for-summer plaids, and sporty ones with one-point logos. There is such a variety in materials, patterns and designs that you can’t help wanting 2…3…maybe more for your wardrobe.

(4/5)

( KEY WORD )

Cardigan
ベーシックだけじゃない、
BEAMS的カーディガン着こなし術。

Cardigans are versatile and elegant -a great outer- wear for spring. The problem is that they tend to make an outfit look basic. Here are some ideas to widen your range of styling techniques. If you want to go for an elegant and mature look, get a fitted size. Even if you throw it over casual items like plaid shirts or shorts, it can still look put together when paired with leather shoes. If you want to keep it trendy, throw on a pair of nylon pants. Adding street-style items can take away the uniform look. Slip on some sandals and choose a relaxed fit for a vacation. With a wide range of cardigans with different materials and colors, everyone can find the perfect one for themselves.

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(5/5)

( KEY WORD )

今夏はソックスをプラス。
サンダルをスニーカー感覚で。

Sandals are not only a standard for summer, but they are great for being open and easy. For this summer, why not widen the possibilities by combining sandals with longsocks? Pair sporty sandals with high-gauge classy socks for a mode look. With classic leather sandals, go for rough textured rib-socks. It’s easy if you choose similar colors. See? Even a casual outfit with shorts looks more stylish with a pair of socks!

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MY OWN NEW LOOK
FOR MEN

VOL.2
2020 SPRING/SUMMER FASHION & PHILOSOPHY FOR MEN/WOMEN
2020 SPRING/SUMMER FASHION & PHILOSOPHY FOR MEN/WOMEN