WOMEN / VOL.02
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • MY OWN NEW LOOK

  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER
  • RECOMMENDATIONS OF THE SEASON BEAMS 2020 SPRING - SUMMER

年齢やスタイルなど、個性の異なる10人が
カタログで披露した着こなしを再編集。
新シーズンの注目キーワードごとに紹介。

(1/4)

( KEY WORD )

Summer Plaid
新緑が深みを増したらいよいよ出番!
素材いろいろ夏のチェック。

Light and breezy summer plaids are perfect on strong sunny days. This season we picked up three items to style. The green skirt with Gingham check is highly versatile. The small pattern makes it easy to style with anything; even a street-style outfit can turn out new and fresh. The patch-work Madras is a summer classic. It gives a strong impression, making it a perfect signature item for a boyish traditional-style look. The shirt with soft material and relaxed silhouette can give a more sophisticated look when combined with like colored pants.

ONLINE SHOP

公式オンラインショップで関連アイテムをチェック!!

(2/4)

( KEY WORD )

Raffia Hat
しなやかな素材感と
上質さが魅力的なラフィアハット。

Straw hats come in many different materials, but BEAMS recommends raffia-a natural fiber made from raffia palms. It contains more resin than other materials, making it highly flexible. Instead of losing shape or cracking, it becomes more glossy with each use. A single wide-rim hat can transform you into a mature woman. For this year’s trend, pair it with a scarf.

ONLINE SHOP

公式オンラインショップで関連アイテムをチェック!!

(3/4)

( KEY WORD )

Tie-dye
トレンドのタイダイ。
ターゲットは淡くて落ち着いたトーン。

One of the keywords for this season is “bohemian”. For this trend, make sure to incorporate tie-die. Rather than strong, vivid and psychedelic colors, go for toned-down gradations. If you want to style it with your usual print T-shirt or sports sandals, choose a modern monotone tie-die since it works naturally with street-style items. A mature woman could go for a maxi-skirt made of satin fabric. The elegant shine and flowy texture will bring out a chic look.

ONLINE SHOP

公式オンラインショップで関連アイテムをチェック!!

(4/4)

( KEY WORD )

Lace-up Shoes
軽快にフェミニティをアピールできる
サマーフットウエア。

Even with low heels, lace-up shoes can give an outfit a feminine look. They are a highly recommended item this season. From espadrilles to ethnic patters, modern designs with leather parts; the lineup is quite diverse. Pair them with a sporty outfit or experiment with a bohemian style, and it can work well with blazers for a trendy traditional look. They go well with both skirts and pants and maybe the crisscross will give a slimming illusion?

ONLINE SHOP

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MY OWN NEW LOOK
FOR WOMEN

VOL.1
2020 SPRING/SUMMER FASHION & PHILOSOPHY FOR MEN/WOMEN
2020 SPRING/SUMMER FASHION & PHILOSOPHY FOR MEN/WOMEN