SWINGMAN BEAMS PLUS 2020 SPRING / SUMMER ORIGINAL COLLECTION

LOOK BOOK

CONCEPT

SEASON CONCEPT

SWINGMAN

這將是<BEAMS PLUS>傳遞給下個世代,所謂象徵男性代表的模板。確立穩固的中心思想,同時應變流行趨勢的變化。以不變應萬變,創立符合時代的風格。延續美國黃金期的男裝經典元素。

2020SS將專注製作全新素材,從原創機能性素材轉變為採用65/35灣頭布,亞麻和絲綢等天然素材。除了工裝與軍裝、度假風格等經典風格外,也掌握以往不可缺少的工作服精隨,創造出符合現代趨勢的系列商品。

不侷限特定風格限制,<BEAMS PLUS>將以新世代指標為目標,展開全新的“ SWINGMAN”!

BEAMS+(BEAMS PLUS) offers a modern take on the American golden age menswear, updating styles, fabrics, and functionality. SWINGMAN by BEAMS + embodies 'universality' and 'change'; building on a firm base of the style of the times with the versatility to 'swing' swiftly in tune with evolving trends.
Classics are in full revival for 2020SS, with a shift from modern functional fabrics to natural fibres like 65/35 Bayhead cloth, linens, and silks. The collection builds on the some of the basic classical styles like workwear, military, and resort, adding a uniform feel.

CONCEPT

1940年代中期到1960年代中期,美國經歷了前所未有的經濟繁榮。不論是政治、經濟、運動、文化等各個層面都有顯著的成長。對歷史悠久的美國來說,那20年被喻為全盛的「黃金時代」。隨著戰爭勝利,國力倍增,需求也相對增加。理性主義的環境下,大量生產的系統化、根據不同場合與風格推出的全新編制「工裝」等,也是那時主要的象徵。講究實用性與充分利用的機能性所製成的美式傳統工裝、運動服、軍裝等服飾,也就此展現出純粹的美。而這四種類別也是當今時尚基準的起源。<BEAMS PLUS>透過理解那時代所誕生的細節與元素,提案出『現代基本服裝』。

In the mid-1940s to mid-1960s, so called America’s "golden era", the U.S.’ national strength remarkably grew, taking advantage of the booming economy. During this era, systemized mass production eventually became the mainstream, and various uniforms were modified for more specific scenes.eventually became the mainstream, and various uniforms were modified for more specific scenes.
The fashion standard and origin of today’s basic wear comes from the categories, American traditional, work, sports and military. Universal beauty can be seen in these functional clothing that properly utilizes each significant detail. Based on the historical background of these uniforms, BEAMS+ (BEAMS PLUS) suggests modernistic basic wear with authentic details.

PAGE TOP
BEAMS+