ALL YOU NEED IS IVY

BEAMS+

BEAMS PLUS 2018-19 AUTUMN / WINTER
ORIGINAL COLLECTION

BEAMS+

ALL YOU NEED IS IVY

BEAMS PLUS 2018-19 AUTUMN / WINTER
ORIGINAL COLLECTION

CONCEPT

SEASON CONCEPT

ALL YOU NEED IS IVY

1960年代,影響日本年輕人極深的IVY,是一個建立在美式傳統基礎上的服裝,也算是一種制服、一種風格。但其實,當時美國所謂的IVY風格,對於IVY的定義是極為片段的。被稱為是IVY LEAGUE「長春藤聯盟」的美國東海岸的名門學校,有著綠蔭盎然的校園跟既美麗又整頓街道。生活在這樣一個被賦予的,充滿制約下的環境裡的學生、教授、以及其家族們。BEAMS PLUS認為,這些人的生活風格中,勢必存在著IVY的根源。

帶有些許歐化精髓的80年代IVY以及其街頭流行,在這次的系列中隨處可見。像是將傳統的蘇格蘭紋(Black Watch)應用於全套穿搭;經典的拼布毛呢外套,改以緹花布料呈現。襯衫的部分以技術性高的數位印花完成;學院生活中不可或缺的橄欖球衫,採用針織材質。另外以復古的梅爾頓羊毛所詮釋的棒球外套,則在內側增加防風加工。

當我們試著深度去理解美國黃金年代裡「形體的美」,並試圖將其與現代做替換時,新的IVY LOOK也就孕育而生。而這正是持續不斷進化的BEAMS PLUS所需要的。

The AW 18/19 theme 'All you need is IVY' starts with '60s Ivy league (the elite schools on the east coast of America) students' lifestyles that hugely influenced Japanese youngsters and mixes the Ivy style of the '80s that was infused with a European essence, then applies a modern twist. This continuously evolving collection is based on tradition and true and tested aesthetics, implementing modern technology - comprising a range of black watch check suits, jacquard outerwear of patch worked tweed, wind-resistant award jackets, digitally-printed patchwork shirts and more.

CONCEPT

<BEAMS PLUS>著眼於美國歷史中被稱為“黃金時代”的1940年代後半開始約20年,有著當時背景的“制服”風格。<BEAMS PLUS>將其分為:美國傳統風格、工裝風格、軍裝風格與運動風格,四個領域。深入理解各個領域風格的歷史與細節,並透過加入現代的材質與設計,重新呈現現代版的基本服飾。

In the mid-1940s to mid-1960s, so called America’s "golden era", the U.S.’ national strength remarkably grew, taking advantage of the booming economy. During this era, systemized mass production eventually became the mainstream, and various uniforms were modified for more specific scenes.
The fashion standard and origin of today’s basic wear comes from the categories, American traditional, work, sports and military. Universal beauty can be seen in these functional clothing that properly utilizes each significant detail. Based on the historical background of these uniforms, BEAMS PLUS suggests modernistic basic wear with authentic details.

PAGE TOP