BEAMS+

ALL YOU NEED IS IVY

BEAMS PLUS 2019-20 AUTUMN / WINTER
ORIGINAL COLLECTION

LOOK BOOK

CONCEPT

SEASON CONCEPT

ALL YOU NEED IS IVY

1901年由布克兄弟所設計的No.1「Sack Suit」,被稱為美國經典的原型。對於在此之前一直模仿英式西裝的美國服飾文化中添加了一份獨特的本質。而在不久後,針對受益的成功人士與社會精英階層的Ivy Style也就此衍生出來。

過去2季<BEAMS PLUS>在有限的環境中所誕生的常春藤盟校(Ivy-Leaguers)風格,提案出某種特權下的獨特風格。但本季將著重於1950年代滲透全美流行的Ivy Look。主軸將不再是常春藤盟校(Ivy-Leaguers)而是好萊塢明星。在美國風格黃金期大量生產的時代。換言之不論是誰都能享受美國經典文化,所謂自由時代的到來。螢幕中的明星們華麗的Ivy Look,透過媒體讓人們懷抱憧憬,也迅速的在日本帶起了一股熱潮。

喬治貝伯(George Peppard)所穿的西裝外套、安東尼 柏金斯(Anthony Perkins)端正的學院風格與保羅 紐曼(Paul Newman)粗曠迷人的夾克穿法。這些風格皆是因劇中角色所誕生,不守舊於傳統而是引領了新的流行風潮。而<BEAMS PLUS>即是以當年代的"Ivy Look"進而注入當代元素,為Ivy做出新的詮釋。

BEAMS PLUS takes inspiration from the 1940-60s American golden age and gives it a modern spin.
This season the focus is on the glamorous IVY LOOKS that were instigated by the Hollywood actors and became widely popular all over America after the 1950s.
George Peppard’s stylish blazer look, Anthony Perkins’ gracious college style, Paul Newman’s wild ways with his jacket… their styles were a fresh wave in fashion, adapted to fit the scripts, unrestricted by tradition.
Enjoy BEAMS PLUS’ IVY STORY, a modern interpretation of IVY LOOKS of the silver screen Stars.

CONCEPT

<BEAMS PLUS>著眼於美國歷史中被稱為“黃金時代”的1940年代後半開始約20年,有著當時背景的“制服”風格。<BEAMS PLUS>將其分為:美國傳統風格、工裝風格、軍裝風格與運動風格,四個領域。深入理解各個領域風格的歷史與細節,並透過加入現代的材質與設計,重新呈現現代版的基本服飾。

In the mid-1940s to mid-1960s, so called America’s "golden era", the U.S.’ national strength remarkably grew, taking advantage of the booming economy. During this era, systemized mass production eventually became the mainstream, and various uniforms were modified for more specific scenes.
The fashion standard and origin of today’s basic wear comes from the categories, American traditional, work, sports and military. Universal beauty can be seen in these functional clothing that properly utilizes each significant detail. Based on the historical background of these uniforms, BEAMS PLUS suggests modernistic basic wear with authentic details.

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