＜BEAMS PLUS＞著眼於美國歷史中被稱為“黃金時代”的1940年代後半開始約20年，有著當時背景的“制服”風格。＜BEAMS PLUS＞將其分為：美國傳統風格、工裝風格、軍裝風格與運動風格，四個領域。深入理解各個領域風格的歷史與細節，並透過加入現代的材質與設計，重新呈現現代版的基本服飾。
In the mid-1940s to mid-1960s, so called America’s "golden era", the U.S.’ national strength remarkably grew, taking advantage of the booming economy. During this era, systemized mass production eventually became the mainstream, and various uniforms were modified for more specific scenes.
The fashion standard and origin of today’s basic wear comes from the categories, American traditional, work, sports and military. Universal beauty can be seen in these functional clothing that properly utilizes each significant detail. Based on the historical background of these uniforms, BEAMS PLUS suggests modernistic basic wear with authentic details.