matuerly

2018-19 Autumn / Winter Collection

 

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  • Photography : Masayuki Shioda
  • Styling : Michio Hayashi
  • Creative Direction, Edit : Shun Sato
  • Art Direction, Design : Yuma Higuchi
  • Hair, Make-up : Yoshikazu Miyamoto
  • Model : Effy (wizard)
  • Planning and Production : Shun Sato Office Inc

Concept

於2017年秋天誕生的新品牌"maturely"。

融合“時尚(MODE)”與“傳統(TRADITIONAL)”,創造出全新的關鍵字“MODETRAD”。
以傳統經典的背景昇華至時尚摩登的設計展開本季的主題。

不論是TRADITIONAL或MODE,喜歡時尚的心情是不會改變的。
不被規則束縛只想穿喜歡的衣服,Maturely是為時尚又迷人的女性所設計的品牌。

Autumn 2017, BEAMS launched a brand "maturely".

With its core concept "MODETRAD" ("mode" and "trad"),
"maturely" offers collections with contemporary and elegant adaptation of traditional items.

"maturely" is a brand for the charming women with styles,
love for both mode and trad styles,
unchanging favorite styles, and desire to wear what they want without being bound by rules.

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  • (BUZZ RICKSON’S × maturely)
  • ※Others Stylist’s Own
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