Isetan Mitsukoshi Holdings Ltd. and BEAMS joined forces in late 2016 to "help rural communities strengthen their economies and share their brilliant craft and works with the rest of the country and beyond" by launching a new project, “STAND FORTY_SEVEN”.

"STAND KYUSHU" shines the light on artists of Kyushu, folk art and traditional handicrafts created by designers and creators, unique collaborations items and local produce that bring forth the undiscovered beauties of Kyushu.