This shop is the hub from which BEAMS "TEAM JAPAN", a project to curate content across a broad range of categories based on the keyword of "Japan", sets new trends. Each of its six floors, from the first level basement to the fifth floor, is home to distinct categories such as "Food", "Brand items", "Fashion", "Collaborations", "Culture", "Art", and "Crafts". The shop as a whole acts to transmit these various attractive aspects of Japan both nationwide and around the world.