JP|EN

VOL.3

10.23
UPDATE

What is BEAMS BOY? What’s the BEAMS BOY’s style?
Menswear follows a variety of rules and conventions, yet we’ve evolved our own unique style.
To enjoy outfitting ourselves without falling for fads (even though we sometimes dare to),
we need to keep many rules in mind just because.
Knowing the rules and then breaking them - this is what BEAMS BOY does.

DUFFLE COAT
Duffle Coat:BEAMS BOY
¥32,000+TaxBUY
DUFFLE COAT

A lightweight down jacket is nice, of course, but BEAMS BOY loves super dense and durable melton fabric.
Scandinavian fishermen originally wore duffel coats for their winter workwear.
Since the Royal Navy adopted it as their uniform,
this garment has been treasured by people in the U.S., Japan, and many other countries.
Both workwear and military wear are our favorites, and duffel coats have been integral to both.
The melton coat feels robust and grand, yet it has a simple, clean design.
This is our winter staple.

RULE

Go For a Grand-Looking CoatMelton is dense, sturdy fabric. Garments made of it are often reported to be heavy and uncomfortable to wear. But, that is also what gives it a unique and adorable look. The coat is named after the town of Duffel in Antwerp Province, Belgium, which was renowned for its durable woolen twill fabric. The heavily fulled fabric has excellent waterproof and cushioning properties. Design of the coat has not altered much since it the original, which we regard as a perfect long coat design. This one here comes in the true Ivy League style worn by Beatniks hanging around New York’s Columbia University in the 1940s, well-known figures such as Allen Ginsberg, Jack Kerouac, and William Burroughs.

DETAILS

Our favorite is a tough and sturdy coat, but, for our BEAMS BOY duffel coat, we selected melton fabric that is not too lightweight, making it practical for everyday use. The toggle fastening in front is placed higher that it should be for this length, which gives women a better balance when wearing it. Press-studs on the large hood features adjust the fit and provide good protection against the cold.

  • The press-studs are selectively placed to adjust the hood size. This might not be an unnecessary feature, but BEAMS BOY always tries to preserve the original utilitarian design.

  • The handy wood toggle fastening can be opened and closed even when you’re wearing gloves. The design features are even more fascinating once you know why they were originally invented.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
SHAGGY DOG
SWEATER
Shaggy Dog Sweater:
NOR' EASTERLY × BEAMS BOY
¥15,800+TaxBUY
SHAGGY DOG SWEATER

Just as the name suggests, our shaggy dog sweater is knitted with yarn shaggy like a dog’s coat.
It was traditionally crafted by scratching knitted sweaters
with jagged thistle leaves in Shetland, Scotland.
And, J. Press, the famous American Trad Style brand which has carried Shetland sweaters since the early days,
named this fluffy garment a shaggy dog sweater.
The company’s flagship store was first opened on the campus of Yale University, one of the Ivy League universities.
From that location, it’s quite natural that Ivy Leaguers created
their own iconic look with a button-down shirt, a shaggy dog sweater and chinos.

RULE

Get Another One Every YearA finely-knit luxurious Italian sweater is adorable, but our winter staple is definitely a rugged shaggy dog sweater. Our favorite American Trad look features this item layered over a button-down shirt. But, how about trying a more casual look by wearing the sweater like a sweatshirt with an underlayer T-shirt? Have the tee peek out from the neckline to add a stylish touch.

DETAILS

Nor’eastery is a knitwear factory founded in 1929 in northwestern Scotland. Their shaggy dog sweater is made of 100% high-quality Shetland wool and feels soft and warm. Shetland wool comes from the hardy Shetland sheep breed to withstand the biting cold and humidity of Scottish winters. Because each Shetland sheep does not yield much wool, the yarn is highly valued in the market. Each sweater is knitted with a loopwheel for seamless finished sides and a comfortable fit. Moreover, the item comes in so many different and vibrant colors. Because the color we want to wear changes yearly, it’s hard to pick just one. So, we always purchase another one every year.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
MUFFLER
Fair Isle Muffler:¥7,800+TaxBUY
Fair Isle Watch Cap:¥6,800+TaxBUY
Fair Isle Globe:¥4,200+TaxBUY
ROBERT MACKIE × BEAMS BOY
MUFFLER

The holiday season in the U.S. is tremendous and full of joy.
For the most glorious season of the year, many brands traditionally put out their holiday catalogues.
Ralph Lauren and L.L.Bean catalogs often feature a large selection of mufflers and gloves along with looks featuring these items.
Looking at these wintery accessories with matching logos and motifs fascinates and motivates us
to pay the same amount of attention to our accessories as we do to our jackets and pants.
Matching patterns of accessories, such as a muffler and other small items,
is particularly important for creating a seasonal mood.

RULE

Get Matching Winter AccessoriesAccessories with a matching pattern or motif evoke heartwarming nostalgia, reminding us of the mufflers and gloves hand-knitted by American grandmothers and mothers for their children and grandchildren. Those are essentials for the American Trad winter look, something that is also important to us as we usually do not wear many accessories. BEAMS BOY also take a great interest in the stories behind those accessories, so our selection consists of highly utilitarian items with excellent thermal properties, including items handknit with 100% wool and high-quality Scottish garments.

DETAILS

We love accessory sets of matching patterns. Especially with winter accessories, BEAMS BOY isn’t satisfied unless we have a matching muffler, gloves and watch cap. Just like a co-ord look of a jacket and matching pants, our accessories should be paired with matching items if at all possible. It also adds a finishing touch to unify your winter look.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
MILITARY PANTS
Military Pants:
BUZZ RICKSON'S × BEAMS BOY
¥15,500+TaxBUY
MILITARY PANTS

Military wear caught on among the public once a large quantity of uniforms hit on the market after two world wars.
Regarded as the ultimate workwear made for significant productivity and functionality,
the clothes were the original outdoor wear and common attire of the anti-war movement.
Today, military wear is definitely an essential for today’s fashion scene.
When it comes to military wear, the most popular are jackets and coats, such as the M-51.
Even so, we recommend you own a pair of military pants as a highly wearable garment.
They’re as versatile as jeans and chinos, yet they are the key to integrating all of the pieces of clothing together in one look.
Remember there are a variety of military pants distinguishable by color, not just the green pair.

RULE

Own a Pair of Olive Drab Military PantsThere are so many types of military pants, not just with the ones made by the U.S. military. But, what you should first get is a classic olive drab pair. Some may confuse this with khaki, but it’s important to know the proper names. Because this color provided an effective camouflage highly valued during two world wars and then the Korean and Vietnam wars where battle often took place in forests, this shade was regarded as essential for military forces. Olive drab has no precise definition as it’s designed for camouflage. Each pair of olive drab pants was made to blend into the surroundings where the product was made or the wearer sent, so color and design vary depending on when manufactured and other factors. From a number of options, BEAMS BOY selected a pair made during the Vietnam War as a reference when designing our own model. The length is slightly shorter than usual to fit girls. You’ll love them until they’re completely worn out. These pants are definitely a BEAMS BOY classic.

DETAILS

We come out with a new pair of military pants every season, because BEAMS BOY thinks these are a must-have pant no matter what the season or trend, just like denim pants and chinos. This pair is made exclusively for us by BUZZ RICKSON’S and designed based on the early model jungle fatigues worn during the Vietnam War. The buttons on the pocket flaps are a characteristic feature of this item. The fabric is lightweight and fast-drying cotton poplin, well-suited for tropical climates. The length has been shortened to better fit a woman’s body, so it’s nice to wear a pair with socks peeking out to show off the color.

  • There is a hidden pocket placed inside the left cargo pocket. A tourniquet is normally kept in the cargo pocket, but we eliminate that feature as it may interfere when slipping the pants on.

  • There is a loop on the crotch. We’re not sure if this necessary for our daily life, but it is fascinating to wonder why details like this and other innovations were added.

  • The pants feature a button-fly with an inside flap on the front. Some effort is required, but it looks lovely.

  • Move the tabs to adjust the waist so that it sits just at the waist without a belt.

CHIMAYO VEST
CHIMAYO VEST

Chimayo is a small village in New Mexico, U.S.A.
Vests made of wool weaved in this region are called Chimayo vests.
The traditional weaving technique was invented by Ortega’s founder Gabriel Ortega and has been passed down to the shop’s 8th president.
Chimayo is a unique culture that is a mix of Native American and Spanish-American cultures.
The native American patterns and colors blend beautifully with the Spanish influence on the weave.
Wearing such a one-of-a-kind garment give you the feeling of bringing home an amulet.
Wearing this precious piece is symbolic of your respect and admiration for history.

RULE

BEAMS BOY’s Timeless FavoriteThe history of Chimayo weaving dates back to the late 17th century. Since the founder Ortega moved from Mexico to Chimayo village in New Mexico, his weaving technique has been handed down to the present. His successors run the family business using the same manufacturing process as has always been employed. Although Ortega has been offering the very best Chimayo weave products, there are fewer and fewer successors as more and more young people move to the cities to find work. Chimayo weavers do not use design drawings to weave their patterns. They just form an image of the completed product in their mind and weave symmetrical patterns. We hope such skillful craftsmanship and tradition will be carried on for a long time. Just like our elders who sophisticatedly wore their Chimayo vests, we treasure our favorite vest forever and ever.

DETAILS

Most of the Chimayo vests you find at BEAMS BOY stores are made by Ortega, the creator of this garment. Their shop in Chimayo village, New Mexico has a more than 100-year history. We visit that shop every year to directly select the vests we will carry in our stores. Our choice of color, shape and design varies from season to season, so each product has a unique appearance despite subtle differences. In recent years, they are producing fewer vests as there are fewer successors, so every item is quite rare and precious. Be sure to allow yourself enough time to choose the one that’s perfect for you.

  • All vests in the photo above are owned by our staff. Most of Ortega’s vests in our shops feature classic fletching patterns, but each piece has its own design.

ARAN SWEATER
Fisherman's Sweater:BEAMS BOY
¥13,800+TaxBUY
ARAN SWEATER

The Aran sweater is also called the fisherman’s sweater,
because the garment was first created on Aran Islands west of Ireland.
The islands’ main industry has been fishing.
These small, rock-ribbed islands are surrounded by stormy seas that are ice-cold throughout winter.
Islander women knitted the first Aran sweaters for their husbands, wishing they return home safely.
The sweater designs have been passed down from mother to daughter without written pattern.
White is the most common color.
The tradition is said to have started with a mother who knitted a sweater for her son on a special occasion.
The garment has excellent thermal properties as well as waterproof performance the non-degreased wool easily repels water.
These are a vestige of time when fishermen wore these sweaters.
The garment has a bit of a greasy aroma and rugged look,
but that is precisely the reason why we are attracted to the Aran sweater as workwear.­­­­­­­

RULE

Own a White Aran SweaterInspired by the Guernsey sweaters to be worn by fishermen as their workwear, the Aran sweater’s history started between the mid-19th century and the 20th century. It was Christian Dior who first introduced the garment to the world in 1956. It became widely known after John F. Kennedy sported the sweater, which made in his ancestral country Ireland, in the 1960s. In Japan, it gained popularity when featured in Men’s Club magazine in 1964. With the story told about Shosuke Ishizu, Kensuke’s son and founder of VAN, purchasing a Dior Aran sweater from a man who got it at the fashion designer’s store in Paris, the sweater caught on as a fisherman’s sweater in Japan. Every year, BEAMS BOY offers traditional Aran sweaters in classic patterns featuring white and various other colors, including multicolored.

DETAILS

BEAMS BOY’s Aran sweaters feature one of three classical patterns. The Cable is the most common. It was inspired by fishermen’s ropes and prayers for safe fishing and a big catch. The Honeycomb symbolizes the hard-working bee. Fishermen would say that seeing a big group of bees brings good luck. The third is the Diamond, a symbol of treasure and fruits from the sea as well as success. Our sweaters are made of 100% Shetland wool. For your first Aran sweater, we recommend a white one.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
SHOE CARE
Horse Hair Brush:BEAMS BOY¥1,200+TaxBUY
Stain Remover:M.MOWBRAY¥600+TaxBUY
Delicate Cream:M.MOWBRAY¥1,500+TaxBUY
Polishing Cotton:M.MOWBRAY¥400+TaxBUY
SHOE CARE

It may sound far-fetched, but we love leather shoes probably because we can take good care of them.
When polishing our own precious leather shoes,
we feel as if we are grooming our shoes just the way we want them to be.
Shoe polishing is the very start of the process of styling your look.
Mannish, rugged styles are our favorite, so we often wear old pre-owned shoes and sturdy shoes,
adoring the faded color and scratches.
Nevertheless, we never wear dirty, filthy shoes.
It takes a lot of effort to wear leather shoes, but it’s really worth it.

RULE

Precious Enough to Be Cared ForThe more you care for a pair of leather shoes, the better they will fit your feet. We love things that grow and become a part of us because we can thus uniquely improve the appearance and make them one-of-a-kind. The time when you lovingly polish your shoes is so precious because it brings you face to face with your shoes. Along with yoga and half-body bathing, shoe polishing is an important “me” time. Just like saying “thank you for your hard work today” to your shoes, give them proper care. Jiro Ishikawa, who co-launched POPEYE magazine, once said; “The shoes worn by the U.S. Army always looked super shiny. I thought they were so cool, stylish, and tough.” Maybe that’s another reason why we want to make shoe polishing a habit.

DETAILS

Whenever you get new leather shoes, polish them first thing. The leather dries out during the time after they’re made until they reach you. Dryness is the worst thing for leather shoes. You can keep your shoes looking clean and wear them for years if you properly care for them right after you get them. How often you polish your shoes is up to you. You can polish them after getting wet in the rain, when you see dirt on the surface, or when the leather gets dry. It’s up to you. But, it is important to check the condition of your shoes frequently. If you neglect them for a while, the leather cracks and deteriorates. It’s just like caring for your skin.

1. Use a horsehair brush to remove dust and dirt on the surface. It’s better to do this with a shoe tree inserted to support and stretch the toe as otherwise dust will stay trapped in creases.
2, 3. Apply a stain remover to the shoe just like you would use a makeup remover. Moisten a cloth with the remover and wipe the entire shoe.
4, 5. Dab the cloth in the Rich Delicate Cream and work it into the entire surface of the shoe. It’s like moistening your skin with toner and lotion after washing. Similar to your skin, leather loses its luster when it gets dry.
6. Wipe off the excess cream with a dry cloth, and then buff the shoe with a brush that is firmer than the horsehair one to finish up. That’s it for the day!

1. Use a horsehair brush to remove dust and dirt on the surface. It’s better to do this with a shoe tree inserted to support and stretch the toe as otherwise dust will stay trapped in creases.

2, 3. Apply a stain remover to the shoe just like you would use a makeup remover. Moisten a cloth with the remover and wipe the entire shoe.

4, 5. Dab the cloth in the Rich Delicate Cream and work it into the entire surface of the shoe. It’s like moistening your skin with toner and lotion after washing. Similar to your skin, leather loses its luster when it gets dry.

6. Wipe off the excess cream with a dry cloth, and then buff the shoe with a brush that is firmer than the horsehair one to finish up. That’s it for the day!

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
Know the rules well,
so you can break them
effectively
FLIGHT JACKET
L-2B Type Jacket:
BUZZ RICKSON'S × BEAMS BOY
¥42,000+TaxBUY
FLIGHT JACKET

The flight jacket was originally developed to protect pilots from harsh environments,
including extremely cold air temperatures at high altitudes and the blazing sun.
Of many military jackets, the flight jacket design is way ahead of the others.
It’s definitely a wardrobe essential.
As the fabric has been changed from leather, cotton, to nylon as times have changed,
flight jackets have undergone a number of improvements to improve their functionality.
Minor details have also varied according to production era.
Such details give the jacket a fascinating look.
Because each flight jacket was originally designed for a specific purpose, it has a unique designation.
We should wear it with a thorough knowledge of what it has been called and its history.

RULE

There’s More Than MA-1When it comes to flight jackets, it doesn’t necessarily have to be the MA-1. There are many more, including the shearling B-3 jacket made for high-altitude bombers, the B-7 designed to be worn in extremely cold environments, and the N-3B made not for aviators but the ground crew. Random numerals and letters complicate the names of those jackets. We find it harder to remember these than the names of our favorite New Balance sneakers. But, it is actually this kind of stuff that makes these jackets so fascinating for us. Flight jackets are essential for the American Casual look. The flight jacket styles worn by pilots in the 1986 movie Top Gun are a good reference. BEAMS BOY always pays more attention to men’s looks than women’s when watching a movie. Wearing an oversize jacket is cool, but what we love most is to wear it in a children’s size. When looking for a proper-fitting flight jacket, we tend to look at secondhand children’s clothes. Our L2-B jacket is exclusively made for this season’s collection in the size we wished for.

DETAILS

We have designed a series of garments in smaller sizes on the theme: “a rare vintage piece displayed behind a cash register in a vintage clothing store.” Perhaps we could say that they are our specialty. This L-2B flight jacket is the third in the series. As it has always been, the jacket body width and length have been altered to make it look like a children’s garment, yet comfort maintained. This L-2B jacket is designed based on the early model produced up through the 1960s with a classic sage green liner. The shoulder epaulettes and storm flap on the front zip closure have been eliminated for a minimal look more suitable to women.

  • L-2B

    This flight jacket was originally issued for “light zones” where the temperature ranges between 10℃ and 30℃. The design looks similar to the one for the MA-1 without the epaulettes and storm flap, but it’s distinguished by the non-insulated body and flap pockets.

  • G-1

    This classic flight jacket was first issued for the U. S. Navy. The shearling collar, chinstrap, and action pleats afford better mobility. The appearance is sober and an acquired taste just like a stubborn old man. So, it fascinates us.

  • MA-1

    This is the best-known, all-time classic of the types of flight jackets. MA-1 design and details have been updated many times, so we need to always bear subtle changes in mind. It’s perfect if you can tell the differences just at a glance.

  • N-3B

    Although this model was initially designed as a flight jacket, it had been issued to ground crews since the middle phase of the flight jacket’s history. Designed for cold “heavy zones” where temperatures are between -30℃ and -10℃, it has excellent cold insulation properties. This is truly a heavy-duty garment with a tough appearance.

  • B-7

    This model is also known as the Alaskan jacket because it was designed for pilots based in “extra heavy zones” where the temperature fluctuates between -50℃ and -30℃. Due to a lack of materials during World War II, it was only issued for one year. The original model easily got dirty and interfered the wearer’s movements.

※『L2-B』以外スタッフ私物

* All items above except L2-B are personal collections of BEAMS BOY staff.

FLANNEL SHIRT
FLANNEL SHIRT

Flannel has its origin in 17th century Scotland.
Although it was said to have initially been woven with wool, the fabric is now often made of brushed cotton.
It feels soft and warm like felt, and has a unique look.
A number of American workwear and outdoor clothing brands produce flannel shirts even to this day,
because they have been loved by people of different ages and diverse backgrounds,
everyone from workmen to grunge youth struggling to find their way in life.
No matter whether trendy or not, we dare to carry this classic American Casual garment into the future, paying it our heartfelt respect.

RULE

Get a Flannel Shirt in Your Favorite ColorFlannel shirts somehow look dowdy and uncool, but they’re actually essential for BEAMS BOY as they’re made to be worn, not in a stylish way, but in a casual way. It’s also fascinating that there are so many types of flannel shirts out there from thin with printed plaid to thick, heavy yet soft and comfortable yarn-dyed. Each has a unique appearance. They always fascinate us. Pendleton and WOOLRICH are well-known for their flannel shirts and have been the preference of not just workmen but others as well. Since around the 1970s, these shirts have been popular in Japan as representative of American Casual garments. It was flannel shirts that actually sparked the Ame-kaji (American Casual) Style craze in the country. Though flannel shirts seldom (or never?) have been a fad in the world of women’s fashion, they have long been produced upon demand. And that is why we love them. Go out and get one in your favorite color combination to wear in your own unique way.

All the flannel shirts on the right belong to members of our staff. They look similar, but none is exactly the same as another. Flannel shirt color combinations reflect each owner’s individuality and taste.

DETAILS

BEAMS BOY offers our original flannel shirts every year, no matter whether they sell well or not. The reason is simply because flannel shirts are vital for the American Casual style. Paying the utmost attention to plaid patterns, we order our special fabric from scratch on a yearly basis. Our shirts therefore embody our hope that you will love them until they are completely worn out like a secondhand piece.

1. The triangle-shaped gussets for reinforcement and chainstitch runoff are details often seen on vintage workwear shirts. They enhance the vintage feel of the shirt.

2. For this shirt, we opted for a band collar. This design was created as a makeover to a vintage garment so as to create a shirt that we would really want.

3. The pen stall designed on the chest pocket is taken from workwear shirts. Cat-eye buttons are another essential detail of vintage pieces.

CORDUROY
Tailored Jacket:BEAMS BOY¥16,800+TaxBUY
Tapered Pants:BEAMS BOY¥13,800+TaxBUY
CORDUROY

Corduroy dates back to the Bourbon period in the 17th century.
This textile with raised wales became widely known after it was presented as a gift to Louis the 14th.
It began to be called “corde du roi,” meaning “cloth of the King” in English.
Later, the fabric was used for casual outfits for upper-class Europeans to wear when hunting and pursuing other outdoor activities.
In the 1950s, a segment of American youth came to love corduroy.
These were the Ivy Leaguers, who took on the responsibility of the country’s future.
They might have taken a liking to it because of the fabric’s noble history.
The Japanese began incorporating corduroy fabric into their fashion later on.
It is still regarded as an essential textile for the American Casual outfits to this day.

RULE

Wales MatterWales are the vertical ridges in corduroy fabric. The count is determined by the number of wales per inch. It’s not an exaggeration to say that we care most about the wale count when choosing corduroy clothes. Every season, BEAMS BOY offers corduroy garments with wales of various widths. The very first thing we always decide is which wale width we will go for. Wale count comes before design and color. For this season’s collection, we chose a narrow-wale cord for the shirt, mid-wale for the coveralls, and wide-wale for the jacket and matching pants as we want to the co-ord set to look more sophisticated. Although wide-wale corduroy is often used for our favorite secondhand workwear and hunting wear, we enjoy incorporating mid-wale and narrow-wale cord items into our fall/winter looks because each has its own unique appearance.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
SOCKS
Socks:¥1,000+Tax~BUY
SOCKS

Sophisticated style starts with the shoe,
but BEAMS BOY thinks it’s not just the shoe but also the socks that determine the style.
Of course, paying attention to the top and pants is important,
but caring about things that are not readily visible is one of the best parts of creating a look.
Such details reflect the wearer’s actual nature and taste.
A pair of socks shows your inner self and your mood of the day, we feel.
And so, we start by creating a look that begins with the socks.
This is no exaggeration. It’s a rule.

RULE

Choose the Socks FirstOur closet is filled with as many socks as T-shirts. Maybe we have more socks than tees. If we find a pair we like, we never waver about getting them. Socks are a type of consumables and easily damaged. So, we sometimes have to wash them by hand or use a laundry bag for a gentle care. We probably wash them with more attention than any other garment. The gap between the hem and shoe is crucial when creating a look with socks. For us, this space is everything we care about. It is something that others often overlook, but we understand its importance for expressing our individuality more vividly.

DETAILS

Socks are vital for BEAMS BOY. The more attention we pay to them, the more we enjoy creating a stylish look. We know this from experience. We have designed socks that match colors and patterns of our seasonal recommendations and suggested socks for our newly-made shoes, so our stores have been offering a wide selection of socks. 70% are our original design and the rest made by other brands. You can find socks from many different brands in our stores, but we always try to add a touch of our own taste by asking the brand manufacturer to use exclusive colors or finish items to a length that suits our liking.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
MOUNTAIN PARKA
Mountain Parka:
SIERRA DESIGNS × BEAMS BOY
¥28,000+TaxBUY
MOUNTAIN PARKA

SIERRA DESIGNS was established in Richmond,
a city with abundant nature in California, in the mid-1960s.
This was also the time when outdoor activities began to be recognized as a lifestyle culture.
In 1968, two outdoorsy young men developed a mountain parka made of the 60/40 cloth
with a hope of creating a garment that they can entrust their lives to.
Many so-called hi-tech materials have been invented based on this 60/40 cloth, the original performance material.
Known as the one and only outdoor masterpiece,
the fabric has such outstanding quality that it hasn’t been modified from its original design for over a half a century.

RULE

Get Attracted to Low-TechThe 60/40 cloth is made of cotton weft (60) and nylon warp (40). As the cotton absorbs rainwater, it swells and the fabric gets tighter to prevent rain from seeping through. It has moisture-wicking and breathable properties, which are characteristic of cotton. Created with these sorts of out-of-the-box ideas, the cloth has also been protecting outdoors people thanks to another feature: seven pockets totaling the capacity of a daypack. For this season’s collection, BEAMS BOY developed our brand’s exclusive model from a classic piece crafted using almost the same design as the original for a half of the century. Just as SIERRA DESIGNS’ iconic tag design has changed with each manufacturing era, we selected the one designed in the 1970s and made it pink. Our model is much longer than the original and has a vent for better mobility. By updating the completed masterpiece, we created a coat that we want to wear for years. Low-tech definitely fascinate us more than hi-tech.

An archived SIERRA DESIGNS’ piece. The number of trees on the tag tells us roughly when it was made. This one here is from the 1980s. The distressed feel of the 60/40 cloth can only be created with actual aging. We will also love BEAMS BOY’s exclusive parka until it wears out like this.

DETAILS

Our model is much longer than the original SIERRA DESIGNS’ mountain parka. That means you can enjoy much more of the feel of the 60/40 cloth. The original doesn’t have a vent like ours, a feature we added for better mobility and functional beauty.

  • You can also keep yourself warm by putting a newspaper in the map pocket of the pack. This is the kind of detail often found on SIERRA DESIGNS’ products.

  • The tag on our model is based on the 1970s revival tag currently used by the brand. We changed the color from green to pink, though. Our model also comes with the brand’s iconic leather cookies.

  • The cuff is Velcro adjustable. Is there a fuzz ball from your sweater on the Velcro? Don’t worry, we find that to be adorable.

  • Because the item has so many pockets, we don’t need a bag. The handwarmer slit is a fascinating detail, too. The gray zips are a frequent feature of SIERRA DESIGNS’ products.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
for related items
TWEED
Balmacaan Coat:BEAMS BOY
¥48,000+TaxBUY
TWEED

Tweed is a rough, thick woolen fabric handwoven in Scotland using hand-spun Scottish wool.
Initially developed in the late 18th century to make winter clothes for peasants,
the fabric was popular for country clothes worn by aristocrats when fishing,
hunting and enjoying other outdoor activities.
Tweed is very finely woven, so it feels too heavy to wear.
However, that makes it even more fascinating.
It comes to naturally correspond to your figure with wear, while being sturdy enough to keep its shape.
This fabric is as warm as a blanket and can be used for years across generations.
For BEAMS BOY, winter has to be with tweed, a fabric we can love for life.

RULE

Garment that Can Be Loved for LifeHarris Tweed is the only trademarked tweed fabric in the world. The cloth must be produced in the Outer Hebrides, an island chain that includes Lewis with Harris, North & South Uist, and Barra islands, with pure virgin wool dyed and spun on those islands. Only cloth handwoven by the Outer Hebrides islanders may be called Harris Tweed. The label affixed to certified items guarantees the quality, yet it is also attractive to us as we similarly are to specification tags on military garments. Harris Tweed has been treasured and passed down by the islanders. This is a fabric with the timeless appearance that you can love for life.

DETAILS

We have been offering items made of Harris Tweed every single year. Each roll of fabric we use is exclusively woven for us. Some patterns have been selected from our past archive, and we occasionally opt for a different color combination to make each item unique and special. Even though we want to wear our Harris Tweed clothing for life, our closet has accumulated a number of these tweed items before we even realize it. We might go get another “lifelong piece” this season, too, with the hope of passing it down to our children and grandchildren.

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The golden rule is
that there are
no golden rules
BLACK WATCH
Tailored Jacket:BEAMS BOY
¥24,800+TaxBUY
BLACK WATCH

Tartan is a Scottish traditional pattern used for specific purposes.
There are so many different types of tartans.
There are clan tartans identifying the clan with which the wearer is associated,
regimental tartans for military use, and district tartans characteristic of certain regions and places.
Of these, Black Watch is our favorite.
The solemn design consists of green and black stripes on a dark blue base.
This tartan was adopted as the uniform for British soldiers in 1725.
Now that we know that, the tartan begins to look like a camo pattern. And,
that is why Black Watch is the favorite tartan of BEAMS BOY.

RULE

Tartan Means Black WatchMost tartans come in a bold color combination, but Black Watch is the exception. The story began with the 1688 Glorious Revolution in England. A group of highland soldiers (42nd Regiment of Foot) came to be called the Black Watch because they watched the movements of Jacobites, the counter-revolutionaries, and the colors of the tartan they wore were as dark as black. Later people started referring to the tartan they wore as Black Watch, too. Items in this pattern are versatile for everyday use and may be worn like you do plain clothes. You can also mix and match them with other patterned clothes.

DETAILS

There are already many Black Watch clothes available at BEAMS BOY stores. Even so, we just can’t help ourselves. We have to make more. Even though the pattern isn’t bold enough to be a centerpiece, it’s just irreplaceable. Black Watch always assumes an outstanding supporting role for BEAMS BOY.

IVY PANTS
Ivy Pants:BEAMS BOY
¥16,800+TaxBUY
IVY PANTS

When it comes to the American Trad style and Ivy League look,
Ivy pants are as important as a blazer and button-down shirt.
Ivy pants may not be as familiar, but they are made of the same fabric as the matching navy blazer.
We usually love rugged, durable pants that wear out beautifully, but Ivy pants are an exception.
They should be neatly pressed and creased.
Most of our favorite clothes have a lot of rules governing design and styling,
but that’s just because each detail has a functional meaning.
Ivy pants also have a variety of meaningful details, such as a buckle, side pockets and a coin pocket.
Because of those, we consider these worthy of being BEAMS BOY’s pants.

RULE

More Than Just a Matching Pair of PantsA handsome gentleman in a pair of neatly creased pants paired with shiny leather shoes is just adorable. It’s fun to either dress up nicely in Ivy pants with a tie, or wear them casually like denim pants coupled with a vivid shaggy dog sweater. But, never forget to press them beforehand. BEAMS BOY’s Ivy pants are uncuffed to make them easy to style not just with smart leather shoes but also high-top sneakers. With remnants of pipestem legs, a classic feature of Ivy pants, our pants are designed to create a clean, tapered silhouette for more versatile styling. We updated a traditional pair to make it fit more to our unique style, while still knowing and paying respect to their roots. That’s one of the most crucial things for BEAMS BOY: creating something.

DETAILS

For us, Ivy pants are essential and indispensable as they can be paired to form a set with a navy blazer. With a strap on the back, these pants also feature classic details and a neat, tapered silhouette. Slacks are trendy now in women’s fashion, but they have been our wardrobe staple long before that. These wide-leg pants have a unique carrot shape thanks to deep tucks. Make your entire look old man-ish to match the mood of the pants.

  • A coin pocket is also an important design feature of menswear. The side pocket runs along the side-seam vertically to for a sharp waistline look.

  • The backstrap is also a detail found on tuxedo pants. Just like the hook vent on a blazer, it is a detail essential for the Ivy League style.

  • Deep tucks run through the legs. Together with the houndstooth pattern, the design enhances the old man-ish feel of these pants.

  • For this season, BEAMS BOY offers these in both cuffed and uncuffed. Choose your pair to match your preference.

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THERMAL
Thermal:¥4,800+Tax~BUY
THERMAL

Although a thermal shirt is now widely regarded as fashionable,
the origin design was for superior performance military-use underwear.
The heat-retaining properties of the shirt kept military personnel warm as the uneven surface traps a layer of air layer the skin and fabric.
There’s nothing high-tech, but what attracts us is the old-school insulating functionality.
The fabric shrinks after laundering and gets thinner with use.
Such inconveniences give the surface a quainter feel.
This garment turns into the wearer’s one and only partner.
Because this clothing is worn next to our skin, we opted not for hi-tech underwear but a thermal shirt that feels comfortable.

RULE

Thermal Shirt, Not Hi-tech UnderwearBEAMS BOY’s staple underlayer is a thermal shirt. The thickness of the fabric ranges from very thick to very thin, while the fabric itself can fit any designs from a crewneck to a V-neck shirt to a turtleneck pullover to a hoodie. Although a tough military thermal shirt looks cool, one in a soft color with a floral or cartoon print like a children’s shirt is also cute. As we spend more time at home these days, BEAMS BOY staff wear their thermal shirts more often than they ever have. We believe a thermal shirt is the only piece of clothing that can be worn both as an underlayer and casual top.

Just like a white tee, you can own as many thermal shirts as you want. All the shirts on the right belong to BEAMS BOY staff members. The worn-out appearance proves that each has aged and improved with love. The soft texture is so appealing.

DETAILS

We’ve said it many times before, but we’ll dare to say it again: the BEAMS BOY’s winter underlayer has always been a thermal shirt. These are available in a variety of thicknesses and neck designs (crew, turtle, hooded, etc.) at our stores this season.

  • The long-ribbed cuff design is adopted from the original military wear. We never forget to pay attention to the thermal shirt’s military origins.

  • The visible stitch on the back emphasizes its ruggedness, adding a hint of BEAMS BOY’s playfulness.

  • How about wearing a thermal top like a sweatshirt with a shirt layered underneath? Couple them with a pair of thermal pants for a casual outing look.

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BASEBALL CAP
Baseball Cap:
NEW ERA × BEAMS BOY
¥4,500+TaxBUY
BASEBALL CAP

Founded in 1920, New Era is the only official cap supplier to the Major League Baseball (MLB).
Baseball is the national sport of the U.S. and fans love to wear the same cap as their favorite player,
this brand is now well known internationally.
Our inspiration is a New Yorker wearing a baseball cap and a long coat, which hints of the Ivy League style,
so we went for a navy New York Yankees’ cap that is a great match with a navy blazer.
The NY logo was designed by Tiffany & Co.
Knowing this, how can you not help but wear it even if you know little to nothing about baseball?

RULE

We Like Yankees Caps,
Yet Don’t Know Much About BaseballWhen walking around New York City, you may notice many people sporting a Yankees cap. From a father on his day off to a cute little child to a mature couple to the staff running a deli, they all enjoy wearing the cap in their own unique way. In doing so, they show their love of their hometown and their team, and we find this phenomenon fascinating. This cap reminds us of the city’s landscape and atmosphere. Moreover, the simple design blends perfectly with any look and unifies all the garments into an outfit. It’s an almighty cap, we think.

DETAILS

As a New York Yankees lover, we always ask New Era to make our exclusive NY cap. This season’s cap features a slightly smaller crown than usual and a logo selected from a number of options. It has a little more classic look with the wool-like fabric and felt logo.

  • All New Era caps with MLB classic logos feature a COOPERSTOWN COLLECTION label on the inside band. Cooperstown is the village in New York state where the National Baseball Hall of Fame and Museum are located.

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DOWN VEST
Down Vest:BEAMS BOY
¥16,800+TaxBUY
DOWN VEST

The down vest was invented about 90 years ago
by America’s long-established brand Eddie Bauer.
The inspiration came from the down and feather garments worn by people in ice-cold Russia.
These materials were sealed in a piece of quilted outerwear.
That is how the original form evolved of the down jacket and vest.
After the outdoorsy lifestyle became popular in the U.S. in the 1970s, down jackets and vests turned into fashion items.
BEAMS BOY especially loves the down vest because we can layer various items over/under it to express our own unique style.
With a down vest, you can create an accent by showing off shirt or sweater sleeves or wear the vest in various other ways.

  • 1. The back panel length is designed to be longer. This is known as a kidney warmer and set to keep the internal organs as well as the back warm. It is an essential feature of authentic down vests.

  • 1. The back panel length is designed to be longer. This is known as a kidney warmer and set to keep the internal organs as well as the back warm. It is an essential feature of authentic down vests.
  • 2. The stitches along the collar edge and hem have been carefully designed after much trial and error. The press-studs are small in size for a classic look.
  • 3, 4. Outdoor activities began to catch on as a culture in the U.S. in the late 1960s and 1970s. Vest color combinations are inspired by those applied in a series of products made in that era.
RULE

Bundling Up Is CuteA layered look has the convenience of enabling you to quickly adapt to any weather condition. A down vest is very handy in such cases because it goes both under and over a coat. How about layering it over a denim jacket just like the main character of the movie Back to the Future? The item is also a preppy look essential, a style centered on dressing down and layering clothes. It’s so very BEAMS BOY to wear lots of layers with a puffy down vest as a center piece. A bundled up look? That’s what we want. A smartly dressed girl looks intelligent in terms of fashion, but we are girls who love to wear non-luxury, utilitarian clothes while holding dear their background stories.

DETAILS

The design of this item comes from a vintage down vest manufactured in the 1970s. Size is what we paid the utmost attention to, because we wanted to make it small and compact so it can be worn as long as possible. This vest may be an outer piece in fall and then an undershell after the weather gets colder. We want to bundle up in winter, so we intentionally layer our clothes to enjoy the puffy silhouette even more.

  • 1. The back panel length is designed to be longer. This is known as a kidney warmer and set to keep the internal organs as well as the back warm. It is an essential feature of authentic down vests.

  • 1. The back panel length is designed to be longer. This is known as a kidney warmer and set to keep the internal organs as well as the back warm. It is an essential feature of authentic down vests.
  • 2. The stitches along the collar edge and hem have been carefully designed after much trial and error. The press-studs are small in size for a classic look.
  • 3, 4. Outdoor activities began to catch on as a culture in the U.S. in the late 1960s and 1970s. Vest color combinations are inspired by those applied in a series of products made in that era.
OVERALLS
Overalls:
orslow × BEAMS BOY
¥29,000+TaxBUY
OVERALLS

Overalls were originally invented in the late 19th century when America was experiencing gold rush fever.
The apron-like design with a mudguard bib has long been worn in the U.S.,
a country with a flourishing agriculture sector.
Overalls have been the choice of workmen for about 150 years.
The name originally referred to a kind of denim pants,
so garments similar to these pants used to be called “bib overalls” because of their design.
When we wear overalls, we feel as if our whole body is wrapped up in them.
These are forever BEAMS BOY’s favorite workwear.

RULE

Our Bestest Best WorkwearOveralls look so cute but they aren’t the easiest garment to wear. That’s what many people seem to think. The garment is hard to put on. It’s heavy, gives you a stiff neck, so annoying when using the restroom, and so on and so on. Okay, overalls have many inconvenient aspects, but their charm more than makes up for those drawbacks. For example, overalls feature a series of utilitarian details such as a hammer loop, scale pocket, and huge chest pocket on the bib, as well as an adorable design created with triple stitches and bar tucks for reinforcement… and that’s just to mention a few. Overalls are workwear full of our favorite “functional beauty.” To us, it’s like a box full of jewelry. Whenever we have to do some manual labor at a store, every member of BEAMS BOY staff come in their overalls. They are definitely a workwear that represents us.

These pre-owned overalls now belong to BEAMS BOY staff members. The lovely, worn-out surfaces vividly show how much the wearers favored these as their preferred workwear.

DETAILS

These overalls are made of a special fabric exclusively created in a collaboration with Orslow after a thorough analysis of denim fabrics used for workwear and designed in the 1950s and 1960s. The 9oz denim is light enough for women’s everyday use. As seen on the hem stitches, the red color adds accent to the design. Though we seldom cuff our pants, these overalls are okay to be cuffed up once.

  • This kind of pentagonal pocket on the bib is often found on vintage overalls.

  • The hardware for the strap is made by Orslow. The subtle design on the buckle is also worth checking out.

  • Using elastic rubber straps as shoulder belts is also commonly found on vintage products. Though the vintage wear often displays brand logos, we decided to make it plain.

  • There are buttons on the waist to further adjust the size, despite this detail not seen on original vintage pieces. We placed them to prevent underwear from peeping out.

  • The stitches along the hem and bar tucks are red to match the shade of the shoulder straps, loop on the back, and hammer loop.

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TOTE BAG
Tote Bag(S):L.L.Bean × BEAMS BOY¥10,500+TaxBUY
(M):L.L.Bean × BEAMS PLUS¥11,500+TaxBUY
(L):L.L.Bean × BEAMS PLUS¥13,500+TaxBUY
TOTE BAG

L.L.Bean’s tote was first sold in the mid-1940s to haul ice.
To this day, each bag is carefully crafted in Brunswick, Maine in the northern part of New England.
The area is also known as the heart of the Ivy League style.
The thick and heavy 24oz canvas for the tote fits your hand better and improves with use.
The Boat and Tote name means says just what you think it does: you can put all your belongings in it when boating.
Proof that this has been made to more fully enjoy outdoor activities.
We would love to bring such a durable bag on a daily outing.
It may be an exaggeration to say that, for us, this bag is as precious as a Hermès’ Birkin.
But, we must admit we find this tote’s simple and sturdy design the best of them all.

This time, we made our exclusive L.L.Bean tote together with BEAMS PLUS. Sizes M and L are available at BEAMS PLUS and the S size and pouch are for BEAMS BOY. Needless to say, the quality is excellent. We should collect them all.

We believe that we can own as many Bean totes as we want. So, it’s impossible for us not to get another one if we find a tote in a different size or lovely color combination. The bags displayed here are all the property of BEAMS BOY staff members (actually, this is just a sample of their collections). We love this tote because it is highly customizable and reflects the owner’s character.

RULE

Get Your Own Bean ToteThe handles are too short to put it over your shoulder. The more inconvenient a bag is to carry, the cuter it looks to us. BEAMS BOY is so perverse in that sense, and L.L.BEAN’s tote is a good example of such a bias. The best part of the tote is that it can be used for years. Even if dirt collecting on the surface makes it look shabby, that becomes part of the design. You can sew a patch onto a frayed part, or decorate it with your favorite key rings. Just like a canvas for an oil painting, the tote can be something that lets your imagination run wild.

DETAILS

We made our exclusive tote bags with L.L.Bean after visiting our hero’s headquarters in Maine. While still paying respect to the original material and manufacturing method, we made the bottom panel higher for a one-and-only look. The double-layered area, which has been extended thanks to the enlarged bottom panel, gives the bag extra durability (well, it’s heavier, too, but that means it’s tough and strong also). Only skilled craftsmen can sew together the parts. The reinforced parts along the side are especially difficult to sew, but they’re also what gives this item its acclaimed charm.

We believe that we can own as many Bean totes as we want. So, it’s impossible for us not to get another one if we find a tote in a different size or lovely color combination. The bags displayed here are all the property of BEAMS BOY staff members (actually, this is just a sample of their collections). We love this tote because it is highly customizable and reflects the owner’s character.

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