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What is BEAMS BOY? What is the BEAMS BOY’s style look?
We have our own commitments grounded in menswear rules.
To enjoy the clothes we wear without being swayed by fads, we need to keep many rules in mind.


How do you select and incorporate BEAMS BOY’s clothes into your everyday look?
How do you dress down?
Here are our tips based on the rules we’ve learned so far.
Choose clothes according to scenes in your everyday life, and your day will be much more enjoyable.
Because clothes can help you make it happen.

BOY’S LIFE
EAT GOOD
EAT GOOD
Overalls / Bandanna
SCENE’S RULE

Arm Yourself with Overalls for a Big MealEvery time we travel to the U.S., we are amazed at what a good appetite the people have. All meals are served with big portions and each dish is huge. Seeing people enjoying these big meals always make us happy, too. We’re not making excuses either because we love to eat, too. To be honest, we want to eat as much of our favorite food as possible during one meal of the day without caring about anything else. And, for just such an occasion, we opt for overalls as they feel comfortable even with a stuffed stomach. This garment is perfect especially when going out for a hamburger, our favorite food. They build up our appetite and lift our mood up. We also have to be careful not to get our clothes dirty even when we’re busy eating. Be sure to bring a bandana with you to accent your look, too.

ROUND HOUSE‘s signature overalls are made of 9.5 oz fabric proudly produced in the U.S. Every season, BEAMS BOY asks the brand to dye items in a color of a hard-to-find vintage piece. Some details, such as the white stitches and red bar-tucks, appear bolder after the garment-dye treatment. The MADE IN USA logo is on the back.
ITEMS

We have a hardy appetite. Though we can’t have an American-sized meal three times a day, we dress appropriately when having a big lunch or dinner. In this case, our appropriate attire means overalls. They feel comfortable even when our stomach is full after a good meal. And don’t forget to bring a bandana with you to tie around your neck. It looks stylish and keeps the crumbs off your clothes even when you are focused on eating.

    Based on the design of a vintage scarf owned by Bindu’s designer, we created this pattern from scratch with the maps of New Mexico and Arizona, two U.S. cities familiar to BEAMS BOY. Each looks so cute illustrated with local motifs. Definitely our favorite.
  • The design of this bandana was inspired by vintage pieces. There are lots of small BB (BEAMS BOY) lettering and our brand logo in a paisley pattern. Each item is carefully cut and sewn in Japan with full-width printing.
  • All three Mickey Mouse pictures on this bandana are from original prints on vintage wrist watches from the 1930s. The use of thin cotton fabric enhances the vintage feel, making the item even more stylish.
ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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WASH AND FOLD
WASH AND FOLD
White T-shirt
SCENE’S RULE

White T-shirt for LaundryIf you love clothes, then you should be particular about your laundry, too. Durable products and thick-cotton clothes can be thoroughly washed and tumble dried. Through repeated shrinking and stretching, the fabric will fit your figure even better once the color starts to fade. Though we do laundry at home, going to the laundromat is something we also do every now and then. There we love to do laundry with a sweet-scented American detergent and dry all the cloths at once in a gas dryer. In the U.S., machine-drying is more common than sun-drying. The clothes will look even lovelier after neatly folded at the laundromat. Some places also have a sneaker washing machine to make your canvas kicks super clean. It’s nice to spend your day-off at the laundromat with a half-read book. And, of course, we should pay appropriate attention to what we wear on laundry day, too. A white T-shirt may look good as it reminds us of fresh white clothes, while a pair of military pants gives you extra energy. Need some twists? Then tie a bandana around your head in an ingenious way. It will drastically change your look.

ITEMS

On laundry day, we wear a white T-shirt, picturing fresh white clothes in our mind. Just stuff your laundry in a bag and visit the laundromat. It’s great to smell the fresh aroma of Downy wafting up from the warm, newly washed and dried clothes. After bringing everything back to home, fold them neatly before putting them in the drawers to prevent any unwanted creases. Do it with great care and consideration, thanking each article of clothing for comfortably wrapping your body. As for T-shirts and sweatshirts, be sure to make them the same width when you fold them nicely. A pile of neatly folded clothes brings a little bit of happiness each time you look at it.

As mentioned in BOY’S RULE NO. 1, we cannot help but collect white T-shirts. Though there are already many white tees in our closet, we launched our new ideal T-shirt again with WAREHOUSE. The tubular body is woven with uniquely-shaded uneven yarn on an old-style low-gauge knitting machine, which is rarer than a loopwheel machine. Without seams on the sides, it feels so comfortable on the skin. The washed fabric has a unique texture and takes on more of a vintage-look as it twists with use. The narrow neckline is also our favorite feature. A five-digit number, 47213, is stenciled on the right underarm and the back left. 13 is BEAMS BOY’s label number, and the other numbers add up to 13, too. It may sound like an inside joke, but kindly understand we only make what we ourselves also want to wear. The T-shirts come in either size S or XL. It’s extreme, we know, but you select the size that matches your style. We might just get both, though.
ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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BICYCLE
EVERYWHERE
BICYCLE
EVERYWHERE
Socks
SCENE’S RULE

Tuck Pants into Socks When BikingWith people currently spending more time at home and trying to social distance, it is no exaggeration to say there is more and more enthusiasm for cycling than ever before, even though it’s been a popular sustainable activity for some time now. Your bike is a reliable partner as it helps you broaden your horizons, taking you everywhere from your workplace to school to a little jaunt on your day off. We do love cycling, too, and socks are always a statement in our biking outfit. That’s because we tuck our pants into them to prevent the hems from getting tangled up in the chain. So, the socks are what stand out in the outfit. It is therefore important for us to have a variety of socks in many different colors. And, have an anorak for the top. Many girls think pullover jackets are annoying, but BOY girls value their wind- and waterproof properties and other functionality. Find one you like and hit the streets on your bike.

ITEMS

Our ideal biking capital is San Francisco in the U.S. Because cycling is an eco-friendly, healthy transportation option, we commute by bike more often once the weather warms up and will stop by our favorite coffee shop. Whenever riding a bike, we tuck our pants into the socks to prevent the hem from getting caught in the chain. As a person who usually pays close attention to socks even though they’re not that visible, we feel happy showing them off while cycling. It may sound like an exaggeration but it’s definitely the most important piece in the look. Along with ones in happy colors and designs, simply designed socks with embroidery on each ankle are also our favorite. We may get new pairs again in this season, then we’ll have to find room in our closet.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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WORN WEAR
WORN WEAR
Denim Pants / Sneakers
SCENE’S RULE

Improve Your Denim Pants Even at HomeWe love denim pants more than any other type of pants. And our best denim pants are a pair worn so much they fit perfectly. We do want our pants to have an excellent fit from the hips to belly, so it’s okay for BOY girls to do everything they can do to achieve it. We’ve heard that the boys, who loved the American Casual style, used to keep their jean on when taking a bath or rolling around on the beach after a swim in the sea to make the color fade. Perhaps that was taking things a bit too far, but we dare to sleep in our denim pants to soften the fabric. We also try some unusual postures to make nice creases with the hope to giving a quaint, vintage look to the pants. In such a case, watching a movie is also a good option for altering their fit as you’ll stay in the same position for a long time. Put your brand-new sneakers on, grab a cup of popcorn, sit back on the couch, and watch a movie like a naughty kid, stretching out your legs on a chair and laughing out loud. That’s what people do in American movies. If we really do that in a multiplex, someone might say something, but it’s totally okay to do that in your own home. Hopefully, your denim pants will adjust to fit you better as you laugh and cry watching the movie.

ITEMS

If we have some spare time, we use it to make our favorite denim pants look distressed. Chilling at home is no exception. As long as we can make our denim pants fit better, it’s not a struggle for us. But, it’s boring doing nothing, so let’s watch a movie. Try your favorite classic masterpiece. They never get old and we can pick up fashion tips at the same time. Isn’t that nice? You can stretch your denim pants while enjoying popcorn on the couch?

Stand by Me(’86) Set in a small town in Oregon in the 1950s.
From the narrow-neck tees to the worn-out denim pants to the multi-striped tees, there are many iconic looks to learn.

Back to the Future(’85)You can see both 1950s and 1980s American-style outfits in this movie. We love that Marty, the lead character, wears both of these outfits.

The Bad News Bears(’76)Along with very cute baseball uniforms, many different children’s outfits from the 1970s are featured in this movie. We always head to a vintage store after watching it.

Easy Rider(’69)You can enjoy both hippie fashion and the Ivy League style in this movie. The new Hollywood movies are, however, not the best option to watch when you are depressed, we think.

West Side Story(’61)Although no relation to the story itself, the costumes in this movie have something in common with the looks in the book TAKE IVY because of the era when the clothes were made.

American Graffiti(’73)This movie is full of American youth culture and fashion from the 1960s, an era when the country faced turbulence. Be sure to check out the timeless T-shirt-and-denim-pant looks.

Annie Hall(’77)Needless to say, this is our all-time favorite masterpiece. From the outfits worn by Diane Keaton and Woody Allen to the New York City landscape at the time, everything in this movie will fascinate us forever.

ITEMS

To go back to BEAMS BOY’s roots, we prepared two books entitled BOY’S RULE. Both these exclusive denim pants made by orSlow and these exclusive canvas sneakers crafted by Moonstar are spin-offs from the books. We love to make our newly-bought but slightly tight denim pants fit better by wearing them, and try our brand-new kicks at home after re-lacing them from scratch. Because that’s what really comes natural to us.

    With boy’s jeans made between the 1950s and 1960s in mind, we designed a pair with the right fit for women. The legs are designed in a timeless piped stem silhouette, while the length is slightly short so they also go with high-top sneakers.
  • This item features a zip-fly closure, because it’s a detail from that the era. Go for a pair that fits a little tight around the top button, and make it fit better with wear.
    The rolled seams were widened to recreate the vintage detailing. The large back pockets give an extra boyish feel to your look.
    These days, woven denim fabric is given a shrink- and twist-resistant finish. But, these were just washed without any other finishing process so we can enjoy the shrinkage and twists, which give the fabric its distressed look. These pants also feature some vintage details such as creases around the selvedge for an extra vintage feel.
    The lean silhouette, the small-toe cap and the washed-canvas fabric make these high-top sneakers look like a vintage pair made in the 1980s, while the wide black line on the rubber side tape and the adhesive sticking out on the uppers boost the old-school mood. The laces have to be tied tight, you know.
    The color differences between the uppers and the heel tape are designed to recreate what you would find on mass-manufactured vintage pieces. Only true vintage lovers can understand this aesthetic.
SINGIN’ IN THE RAIN
SINGIN’ IN THE RAIN
Coat / Cap / Shoulder Bag / Boots
SCENE’S RULE

No Need for an Umbrella Even If It RainsFor some reason, our initial impression of people in America was that they wouldn’t want to use an umbrella. Then, after traveling there, we were so surprised to find that our initial idea turned out to be correct. Many people just put their hoods be it drizzle or even a torrential rain. Not that we have been influenced by this, but we also seldom use an umbrella. That’s because plenty of our favorite products are durable and rainproof - the right time to demonstrate their functionality is definitely when it’s raining. Also, we need to wear bright colored clothes on a rainy day to lift our mood. Yes, singing while walking is good, too. Rain always reminds us of Gene Kelly singing and dancing in the movie Singin’ in the Rain, wouldn’t you agree? We cover our bag with the coat, and put a cap on if the coat doesn’t have a hood. As for pants, we opt for cotton so that we can wash them right after coming back home. When will the rain start? The reason BOY girls constantly check the weather forecast is not to bring an umbrella, but to think about what we can wear.

ITEMS

Unless it is pouring down rain, we won’t use our umbrella because our rainproof gear keeps us cool and stylish sans umbrella. When checking the weather forecast, we start with the weekly one, carefully looking at the night before as well as the following morning. Checking the rain radar regularly on the weather app makes us feel as if we can’t wait for rain. Just so there’s no misunderstanding, we hate typhoons and sudden heavy showers.

    Inspired by vintage pennants, we designed the pattern from scratch. We paid close attention to the sun-washed colors and tri-color tips to make it match perfectly with BEAMS BOY clothes.
    These all-weather umbrellas feature plaid patterns to pair with a trad outfit. The bamboo handle and ferrule give a classical touch, while the higher sash band design makes the item look smart.
    SOLOTEX fabric used on this coat is given a water-repellent finish after weaving. So, it has waterproof properties and maintains its original shape even when it gets wet. It can also be washed and dried at home.
    For us, a cap is just like an umbrella. This exclusive Columbia cap is made of waterproof nylon fabric, so it actually functions as an umbrella. The side pocket and drawstring add accents to the design.
    For us, a cap is just like an umbrella. This exclusive Columbia cap is made of waterproof nylon fabric, so it actually functions as an umbrella. The side pocket and drawstring add accents to the design.
    Our exclusive ARRO8 Shoulder Bag is great for street use. Although everyone said it would be impossible, we altered the color of the compartment material for the first time ever. This bag can work even during foul weather.
    Our exclusive ARRO8 Shoulder Bag is great for street use. Although everyone said it would be impossible, we altered the color of the compartment material for the first time ever. This bag can work even during foul weather.
    These sturdy yet comfortable boots are ideal not just for manual labor and outdoor activities, but also for city use when it rains. The low-top slip-on design is great for showing off the socks.
    These sturdy yet comfortable boots are ideal not just for manual labor and outdoor activities, but also for city use when it rains. The low-top slip-on design is great for showing off the socks.
ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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LOVE
LIVE
LIFE
BOY’S LIFE
HI HONEY, HI SUGAR
HI HONEY, HI SUGAR
Striped T-shirt
SCENE’S RULE

After Watching a Movie, Wear the Same Outfit as the CharactersWe love movies so much that we are glued to one whenever we have some spare time before bed or on a day off. Instead of the story and music, the characters' costumes are what catches our attention first. We cannot help but copy their looks after immersing ourselves into a movie for two hours. Movies show us various styles of clothes from different eras and are a great fashion reference. Take the movie Stand by Me as an example. Since we were kids, we’ve watched this road movie about four boys so many times. Each boy’s outfit gives us a glimpse of American culture. The multi-stripe T-shirt is our favorite above all, because it is an essential component of a 1950s boyish look. Just pair it with Western boots evoking Arizona or New Mexico, homes to Native Americans. The movie also gives us an appetite for some American snacks, so go for a piece of blueberry pie. The nostalgia makes it taste even better after watching the film.

    Retro color combinations are not often seen on women’s clothes. That’s the reason why BEAMS BOY made these multi-stripe tees. The blue one hints of the 1950s, while the brown tee is infused by the Arizona soil and the pink shirt derives from faded shades of vintage pieces.
    The tag shows the fabric has been manufactured exclusively for BEAMS BOY.
ITEMS

We tend to think of America as a country where public interest in healthy, natural food has been on the increase for a long time. Yet, the people still love sugary snacks. And, we do like the latter, too. The cute American candy and snack packaging always brightens our day, so we bring some with us all the time. Especially after watching an American movie, we are really eager to get some snacks the movie characters also had. Well, after all, we need our snack time. Below are some of BEAMS BOY’s favorites. Try them.

Lay’s One of the most popular brands of American potato chips. Often used as a garnish, we find them pretty salty, but that’s the authentic taste.

Rocky MountainNo home party in the U.S. is complete without Rocky Mountain marshmallows. They are cute, but, even with a bunch of friends, we always can’t finish one bag.

m&m’sThe package is too cute not to get them. Go for the U.S.-made ones. Don’t confuse them with the sturdy and crisp package made in Japan.

WRIGLEY’SThe gum’s sweet aroma reminds us of the U.S. It’s the exact opposite of xylitol gum and won’t freshen your mouth.

ALTOIDSWe buy these mints just because of the cute package. If it’s made in the U.S., that’s enough for us. Add some stickers to make your customized can.

Jelly BellyColorful jelly beans make us feel happy just by having a bag of them. There are some weird flavors but it’s always fun to try them.

ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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TAKE A WALK
TAKE A WALK
Tracksuit
SCENE’S RULE

Go for a Walk in Your Fav OutfitWe’ve fallen out of shape, staying home for such a long time. We all know that leading an active lifestyle is beneficial for both our physical and mental health, so we should walk for at least an hour a day. Then, how about having fun creating our ideal look for the activity rather than just wearing functional athletic clothes? It will motivate us and make our walking activity an opportunity to get dressed up. When it comes to athletic wear, the first thing that comes to mind is a track suit. There are many stylish ones out there, so go get your favorite and sport it stylishly. You’ll feel uplifted. Don’t forget to shove your essentials such as your phone and wallet into a belt bag. We must neatly wear our bag high at the waist just like an old guy in the U.S. It makes us feel we have better posture. What shoes should we incorporate into our day-off walking look? Sneakers, of course. It’s definitely the time to wear a treasured pair from our huge collection of kicks. Although a track suit goes with any kind of sneakers from hi-tech to old-school, these running shoes with a built-in pedometer are a fun option.

ITEMS

With more and more opportunities to work from home, our lifestyles have changed dramatically in recent years. We first started walking to keep fit, but now it’s a very important refreshing activity for us. One of the biggest reasons is we want to wear cool athletic wear that motivates us to walk. We are not serious enough to jog, but want to wear something nice to express our unique style. Always particular about clothes, we dare to think about what to wear for a particular activity and try something new. Fashion is what gets us going. This track suit is made exclusively by NEEDLES for our latest collection. It is perfect for motivating us to get up and go out for a walk. With this super adorable track suit, we feel like we can walk forever.

  • This suit consists of a new T-shirt-style top and the brand’s signature narrow pants. The dark brown fabric is specially made for BEAMS BOY with a slightly thinner “Bright Jersey”. Each piece can be worn separately, but we always wear co-ord set for a walk because we love co-ord looks so much.
  • This pink brand logo on the tag is specially created for BEAMS BOY’s exclusive products.
    The lengthy top features zip pockets on both sides. BOY girls tend to keep their bandanas here.
    The lines on the side tape are colored turquoise, off-white and dark brown. Though the brand normally uses only two shades for the lines, we made it even more special with a tri-color design.
  • This suit consists of a new T-shirt-style top and the brand’s signature narrow pants. The dark brown fabric is specially made for BEAMS BOY with a slightly thinner “Bright Jersey”. Each piece can be worn separately, but we always wear co-ord set for a walk because we love co-ord looks so much.
  • This pink brand logo on the tag is specially created for BEAMS BOY’s exclusive products.
    The lengthy top features zip pockets on both sides. BOY girls tend to keep their bandanas here.
    The lines on the side tape are colored turquoise, off-white and dark brown. Though the brand normally uses only two shades for the lines, we made it even more special with a tri-color design.
GOING OUT
GOING OUT
Lace Blouse / Football T-shirt / Aloha Shirt
THE FIRST DATE
A MONTH LATER
THREE MONTHS LATER
SCENE’S RULE

Wear Sweet Clothes Backed by Stories for Your DateWhen going out with our partner, we want to look the sweetest we can. We may choose a blouse instead of our staple button-down shirt, or swap our lovely worn-out denim pants for a skirt. Just being cute is, however, not enough for us. Does that sound weird? What we want to wear is clothes and accessories with stories and tradition, though they look ordinary at first glance. Each workwear and vintage piece has an endless number of backstories and trivia. As one of the criteria for picking clothes, we should pay attention not just to the design and comfort, but also the background. And, that is the reason we layer a thermal shirt under our blouse and choose an oxford skirt inspired by vintage clothing. As a girl who doesn’t wear heels, we opt for a pair of Jack Purcell sneakers for the first date. We want to gradually reveal our true selves with each date. If your partner accepts you wearing a Hawaiian shirt and chinos, and if you think that person is the one, you are a true BOY girl.

ITEMS

If you sort things into whether they’re attractive or not, BEAMS BOY would be the latter, generally speaking. We don’t like to butter people up, but even so, we want to be somewhat more attractive. So, our first-date look is created with a modest amount of BOY-ishness. Watching how our partner reacts, we try to gradually get him/her accustomed to our tastes. If possible, we hope to ultimately enjoy the style together! Our preferences won’t change, so we have to find someone who can fully accept who we are.

    The latest version of our summer staple lace blouse. The design sources a vintage blouse worn by an American girl at her baptism. Each strand of lace is made on a more than 100-year-old machine and has a delicate 3D appearance. Such an elaborate piece with an adorable backstory is what BOY girls love as much as menswear. If your date doesn’t even give acknowledge it, that’s an early sign you should just move on.The collar is detachable. You can decorate your sweatshirt or T-shirt with the collar to sweeten it up.
    The latest version of our summer staple lace blouse. The design sources a vintage blouse worn by an American girl at her baptism. Each strand of lace is made on a more than 100-year-old machine and has a delicate 3D appearance. Such an elaborate piece with an adorable backstory is what BOY girls love as much as menswear. If your date doesn’t even give acknowledge it, that’s an early sign you should just move on.
    The collar is detachable. You can decorate your sweatshirt or T-shirt with the collar to sweeten it up.
    These natural shell buttons are an essential part of any lace blouse replicating a vintage piece.
  • You can’t find such a huge football T-shirt even at a vintage store. The chopped-off hems and sleeves are designed with the idea of a daughter who altered her father’s old shirt. Does your partner like it? Then move forward!
    You can’t find such a huge football T-shirt even at a vintage store. The chopped-off hems and sleeves are designed with the idea of a daughter who altered her father’s old shirt. Does your partner like it? Then move forward!
    Different color prints adorn the front and back to create an intentional irregularity, which is quite rare even for vintage clothes.
  • The design of this Hawaiian shirt recreates a shirt produced in the 1950s to advertise United Airlines. If your partner gives it a thumbs-up, you’ve probably found a soul mate. Do not let this chance slip away.
    The design of this Hawaiian shirt recreates a shirt produced in the 1950s to advertise United Airlines. If your partner gives it a thumbs-up, you’ve probably found a soul mate. Do not let this chance slip away.
    The collar is designed smaller than usual for a good balance when worn by a woman. It also makes jewelry around the neck appear even more beautiful.
MORE THAN A POCKET
MORE THAN A POCKET
Waist Pouch / Shoulder Bag / Backpack
WAIST POUCH
SHOULDER BAG
SCENE’S RULE

Things to Put in Your BagWho was it that said “The contents of a person’s bag reflect the owner’s individuality”? Maybe it was a school friend, but it makes sense, we think. Though the design is based on a men’s travel bag the Birkin, one of Hermès’s masterpieces, it was created for women to shove all her belongings into it. And we BOY girls also put all our essentials into our bag. Many of those are made in the U.S. or designed by American brands, while the rest have excellent functionality and aesthetics. What we put in our bag changes completely according to our look for the day. We definitely have our tumbler bottle if the bag is big enough as well as a spare T-shirt and socks, necessities if we suddenly want to modify our outfit. And, a spare accessory is also essential for a quick change. A BOY girl should bring a bandana as a handkerchief, too. Oh, and there’s something we always put in our bag. Candies to lift our mood when we feel the need to nibble on something. Be sure not to forget them.

ITEMS

Because of our love for the U.S. and its culture, our bag is full of things related to America. We dare to choose products from American brands. It’s even better if they are made in the U.S. If nothing’s available, we may go for utilitarian items or things with an Americanized simple yet cheerful design. Always express your individuality using things only visible to the discerning eye.

    This exclusive waist pouch is named the BEAMS SPRINGER. Based on the design of an archived EASTPAK bag, it comes in a color from the brand’s products in the 1970s and has a black & orange brand tag. The item has a cute round shape and the utilitarian design with many pockets. When wearing a waist pouch, be sure to tie it firmly high on the waist.
    A small bag featuring a Minnie Mouse embroidery. The famous mousey girl is so adorable with a retro 1980s feel. There is also one with Mickey Mouse available. With the adjustable shoulder chain, this bag is perfect for everyday use. Tie a bandana on the side if you find it too sweet.
    Fuchsia is a color that represents BEAMS BOY. This backpack belongs to a series of products manufactured in this iconic shade. The faded worn-out surface of a 1990s backpack is recreated with printing for this piece. The sun-burned trim and classical frayed metal parts also boost the vintageness of the item. The tag color is reminiscent of the titular “purple tag.” It’s fun to customize it with your favorite patches, too.
ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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LIFE IS
BEAUTIFUL
BOY’S LIFE
IN THE MORNING
IN THE MORNING
Thermal T-shirt
SCENE’S RULE

A Thermal Shirt for SleepAmericans usually change into their pajamas before going to bed. We do the same, and we always opt for pajamas made of cotton. Though baggy, they look nice and are relaxing, too. We wear something functional and gentle on the skin as experts say a person loses more than a glass of perspiration while sleeping every night. That’s why we wear a thermal shirt as a pajama top. Before it was procured for military use, this moisture-absorbing and heat-retaining waffle fabric was used for underwear and athletic wear and gained a reputation for keeping the wearer warm. A good match is pajama pants because military personnel used to wear full-body underwear made of thermal. Even so, we BOY girls find it fun to mix the shirt with leggings made out of a different fabric. Every morning we throw on a cardigan or pull a hoodie over our thermal shirt after we get out of bed. We then brew a cup of coffee, weak coffee that is which reminds us of diner coffee in the U.S. Such a laid-back morning gives us the feeling that today will be a great day.

ITEMS

You may already know that a thermal shirt is the all-time staple underlayer for BEAMS BOY (see BOY’S RULE NO. 2), and we started also wearing this item as a pajama top since spring. Because everyone sweats a lot while sleeping, we think it’s best to wear cotton to bed. The waffle fabric allows for a more comfortable sleep because of its moisture-absorbing properties. Wrapped up in our favorite fabric, we’ll have good dreams and wake up with lots of energy. Even though Brooks Brothers’ pajamas look adorable for America lovers like us, a comfortable thermal shirt is also an ideal pajama top.

  • This thermal is specially resized for women. With very thick yarn, the big waffle fabric is slowly and carefully woven with Jackman’s unique weaving method to give it a fluffy and chunky texture. Each panel is sewn together with a flat seamer machine to make the seams flat for extra comfort. The sewing is done at low speed with utmost care to prevent the fabric from stretching. It’s also nice the fabric is cotton and easy to care for. Wear and wash the shirt often to get a vintage look.
  • The upper back panels are sewn together using a flat seamer machine to make the grain horizontal, which keeps it from drooping. This is one of those utilitarian details that fascinates BOY girls.
  • The cuffs feature broad ribs, something often found on vintage sweatshirts. The design is reflective of the brand’s enthusiasm for such details, a design adopted for thermal underwear before it was procured for military use.
ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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NIGHT ROUTINE
NIGHT ROUTINE
Blazer / Aloha Skirt / B.D.shirt /
Chino Pants & Plaid Jacket
MONDAY
WEDNESDAY
FRIDAY
SCENE’S RULE

Decide What to Wear the Night BeforeBedtime routines vary from person to person. Some enjoy yoga, while others take a long bath or listen to a record. For us, the top choice is to think of what to wear the next day. We may select and try some clothes on or adjust the fit and silhouette to make the whole outfit look well arranged. If we decide what to wear the night before, we are more attached to the look than if we have to pick up something quickly in the morning. The aesthetic quality of the outfit also increases as we give it extra care by, for example, adding something that notice is missing the next morning. Just one time, try deciding what you will wear the night before. How about for a Monday outfit? To get rid of the post-weekend blues, go for the East Coast Ivy League style. Pull a blazer out of your closet and create a look around the formal navy shade. And, a polo shirt might be better than a button-down shirt to comfortably wrap your weekend-fatigued body, while clogs also give you a more relaxed feeling. You can then select a bag and accessories to incorporate into your look. Hopefully, it makes you look forward a little more to the start of the coming week.

ITEMS

Deciding what to wear the night before is, for us, a very important routine. We always start by picking a hero piece. Sometimes we can’t make up our mind and figure out what to wear until midnight. We’re sure to check the next day’s weather forecast before turning in. Then, we fall asleep thinking about our look for tomorrow. Just as wine gets sweeter with age, so a look for the day gets better if we leave it overnight, we believe. Well, it’s also true that we often feel like something is missing from our look and will add something the following morning.

    BEAMS BOY‘s traditional style is encompassed in this Ivy League blazer with three-roll-two buttons. Enjoy a different look by changing the buttons to suit your mood of the day.
  • This tiered Hawaiian skirt is made exclusively by Sun Surf for BEAMS BOY. Featuring a pattern originally created by Paradise Sportswear, a well-established Hawaiian shirt manufacturer based in Honolulu, this shirt puts you in a happy summer mood.
  • An authentic button-down shirt is great, of course, but this kind a paneled shirt fascinates us as well. Many American trad brands offer this kind of shirt, too. Because there are fewer opportunities to layer clothing during the warm seasons, you should always keep a playful mind. With such a simple design, this shirt will stay a part of your wardrobe for a long time.
  • Based on the M-45 khaki trousers supplied for the U.S. forces, these chinos have been resized and manufactured by BUZZ RICKSON’S. On top of several elaborate features, the highlight of this item is its perfect sizing for women. It’s a BEAMS BOY’s masterpiece.
  • This retro plaid jacket is made of breathable seersucker fabric with an uneven surface. Although designed in the silhouette of an authentic blazer with three-roll-two buttons, it has no lining so it can be worn like a shirt even in summer.
LIKE A UNIFORM
LIKE A UNIFORM
Vietnam Jacket & College Logo T-shirt
SCENE’S RULE

Choose Clothes According to the Shop You’re GoingBOY girls have a rule when shopping. “When in Rome, do as the Romans do.” So, we always select our outfit according to where we are going. Shops don’t just offer things for sale, but they are also important community hubs where people can access a variety of information and knowledge. To build a good relationship with the owner and staff, we sport clothes that show respect for what they are offering. Our outfits enliven the conversation with shopowners and we have an amazing shopping experience. When visiting a vintage store, for example, choose an authentic vintage or authentic-looking vintage outfit. So that the staff thinks, “Ah, she’ll be a good customer. We must show her our special reserved items if she asks.” Actually, when we see a person smartly wearing vintage-looking clothes, BEAMS BOY staff get excited thinking: “She will definitely love that item!” Don’t bring too many personal belongings when shopping. We only need an empty tote and hands. Because we have to bring so many new favorites home.

ITEMS

It’s not like a formal dress code, but we can lift ourselves up and enjoy shopping even more by changing our outfit to match our destination. How about giving it a try when you do your weekend shopping? We get a special feeling when heading to our vintage stores, bookstores, or other favorite places. What we always keep in mind is that each piece of clothing has to show our respect for the establishment’s products.

    Be sure to wear vintage-looking clothes when you visit a vintage store. This Mexican Jacket is designed to look like a souvenir jacket from our sacred place, New Mexico in the U.S., so it’s perfect for the occasion. Inspired by a rare vintage kid’s jacket displayed behind a vintage store cashier, it may be a conversation starter with the store staff. Maybe you’ll even become good friends. A map of New Mexico is embroidered on the back to colorfully show the name and iconic motifs of a familiar place for BOY girls.
  • A tag displaying our collaboration with TAOLOR TOYO. We pay attention to details visible only to the discerning eye.
  • The shoulder and arm designs have already been adjusted for women, but the cuffs should be unbuttoned for better balance.
  • Such college-inspired garments are essential for BEAMS BOY. The motifs and logos of the eight Ivy League universities are especially important for us. For this model, we used the official college logos and colors of Yale, Pennsylvania and Columbia universities. The design looks simple with such a big logo and the shape follows the style of our current favorite. Don’t you think the tee looks like one sold at a campus store? Just pull it over your head to dive into the world of the book TAKE IVY. Get a book at a bookstore and off to the park!
ONLINE SHOPCheck out BEAMS BOY’s Official Online Shop
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PARK LIFE
PARK LIFE
Anorak Parka
SCENE’S RULE

Go on a Picnic in Tough ClothesSome have said that picnics evolved out of tea gardens, a facet of upper-class English culture, but for us, they have always been an outdoor activity. That is why we want to wear something tough and rugged. Figuring our nearby park is the wild outdoors, we change from our everyday clothes into super utilitarian gear. In this case, red is a color we definitely want to incorporate into our look as Woolrich, Filson, Eddie Bauer, and many other famous outdoor brands use it as a staple color. The design of the cap is also classic, like one old man in the U.S. wear. Another key in this look are the socks. They become quite visible when we take our shoes off to sit on tarp or blanket. We should always be on the ball. On sunny days, we enjoy sunbathing, reading a book, or having to-go sandwiches on the lawn. That’s part of what we do on our days off.

This new anorak is designed from on a smock made for U.S. Navy catapult officers. Made of nylon taffeta fabric with a cotton-like dry and matte texture, this versatile garment can be worn both as a shirt and jacket. The fabric is lightweight yet firm and sturdy, featuring wind-proof, UV-resistant and water-repellent properties. So, it is ideal for outdoor use. Though the original smock is green, this BEAMS BOY version comes in four color options: red, navy, olive and purple.

ITEMS

New Yorkers spend their sunny days off sunbathing in Central Park. Such a picturesque scene always fascinates us. And, we do love a picnic. As long as it’s an outdoor activity, we’ve got to wear something tough and rugged. Once you arrive at a spacious park, tell yourself you’re in Central Park. Of course, it’s not, but believe it anyway and enjoy your time even more.

This new anorak is designed from on a smock made for U.S. Navy catapult officers. Made of nylon taffeta fabric with a cotton-like dry and matte texture, this versatile garment can be worn both as a shirt and jacket. The fabric is lightweight yet firm and sturdy, featuring wind-proof, UV-resistant and water-repellent properties. So, it is ideal for outdoor use. Though the original smock is green, this BEAMS BOY version comes in four color options: red, navy, olive and purple.
  • The design of this front pocket is the same as the original military smocks worn by catapult officers. A kangaroo pocket would normally be designed to be slightly smaller, but we dared to make it the same size as the original one.
  • A green herringbone tape was used for the original smock, but we changed the color to ecru.
  • The latest model features a button closure on the side. A cheap, mass-manufactured button has been used intentionally to recreate the rugged feel of the original garment.
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