LEVI’S(R) / Levis

Founder Levi Strauss heard the voices of people working in California's gold mines who said they needed durable pants, and succeeded in creating durable work pants and evolving them into jeans. After that, it went beyond workwear and began to be accepted as fashion, especially among young people, in the 1960s. Currently, we are creating a variety of items such as reproductions of jeans from the time and denim made with new concepts.