The “S” for SPORT, “L” for LUXURY, “O” for OUTDOOR, and “W” for WORK form the brand's worldview, all derived from the initials of the words that form the brand's worldview, and to remain unaffected by the rapidly changing times. It shows the stance of a creator who wants to pursue his creation slowly. With a background of classic American casual, we develop products that utilize the techniques that Japanese craftsmen are proud of.