Founded in 1966 in Anaheim, Southern California by Paul Van Doren, Gordon C.Lee, Serge d'Elia and others as a casual footwear and apparel manufacturer. A long-established manufacturer that supports various extreme sports. In the 1970s, they released skateboarding shoes that became a big hit. It was used by skaters, BMX riders, surfers, and musicians and became famous all over the world.