The brand was launched in Spring/Summer 2008 under the name "cable". In Spring/Summer 2013, the brand name was changed to "cableami". It is derived from Aran's traditional cable knit pattern. "ami" has two meanings: the Japanese word for knit and the French word for friend. It embodies the two ideas of creating hats by knitting and crossing various elements one by one, like a cable pattern, and of making hats that will be treasured like a friend.