In the 1960s, when founder Robert M. Lee was inviting wealthy European and American tourists on safari tours in Africa, he became dissatisfied with the outdoor bags that tour guests brought with them. Therefore, he set out to develop a bag with excellent insulation and water repellency for storing items such as cameras and film, as well as cushioning and flexibility to soften the impact on the road. We have become a global brand by creating bags that are functional even in harsh environments based on our extensive experience.