Established in 1967 in Reims, northern France, by Bernard Zance as a brand specializing in luxury pants. It is also known for undertaking production for famous maisons, and is loved by fashionistas around the world for its classic and relaxed silhouettes. Over time, in 2012, the brand transformed into a brand with a high level of modern proposals, and began to develop a new lineup of beautiful legs that are not too thin and easy to wear, matching the current mood.