It was founded as a shirt factory by Alessandro Gherardi in Arezzo, Italy in the 1970s. The business, which is run by his son, brother, and their children, is a long-established company that also handles OEM for certain famous brands, and is a close-knit family business. Shirts with high-quality materials and excellent fitting create a comfortable and natural feeling to wear, and are highly praised around the world for their quality and fashion.