SETCHU

The brand name is derived from the Japanese word ``Japanese and Western eclectic,'' which refers to the fusion of Japanese and Western architecture. The idea is that by mixing these two cultures with different aesthetics and concepts, something completely new can be created from familiar objects. SETCHU the combination of two disparate elements WA (WATER) and YO (OIL), represents the phenomenon in which the essences of each element meld to create something new.