The name Baqless means "pierced earrings without a back catch." In 2010, Mr. Barriere, a jewelry designer living in France, created a new type of earrings that can be worn without the discomfort of catching them or the stress of losing them. The concept was started. After repeated improvements in preparation for commercialization, earrings with an integrated catch were completed in 2018. Revolutionary earrings were born that lift the mood of the wearer and bring out smiles.