Originating from the NYC tattoo shop "Invisible NYC," the brand GxBxT was established through collaborations with world-renowned artists like Chris Garver. Pursuing "cool" in both new and old styles, the brand has collaborated with various brands, including Have a Good Time and BEAMS. Today, the brand continues to promote a lifestyle that transcends the boundaries of communities, encompassing art, music, and skateboarding, while evolving while maintaining its underground roots.