NEEDBY heritage

The brand was born from the desire to "preserve the traditions and techniques of the Japanese denim industry and pass them on to the next generation." While making full use of Japan's proud USED processing technology, we propose denim that reduces unnecessary chemicals and water and increases production efficiency to offset the reduction in labor. The timeless basic design makes you imagine a good old classic look. As if weaving history, we want to continue to preserve denim that utilizes traditional Japanese techniques and deliver it across generations.