Purpred

A shoe brand started in 2022 by Akane Hasui, a designer with a unique sense of balance. These shoes are perfect for the daily lives of modern women, without compromising on practicality or fashion, and we pursue designs that establish style. The brand name 〈Purpred〉 is a word coined by Hasui, which combines purple, a color that has a connection with himself, and his name, madder (red). It is also a word that expresses the "fresh sense of balance" that the brand pursues.