Ichinose Kawara Kogyo, which celebrated its 100th anniversary with the concept of "Putting a piece of Japan on the roof and on the floor," is pursuing new possibilities for "tiles," mixing traditional tile culture with art and graphics to develop tile products that can be easily incorporated into modern lifestyles. The company has incorporated the unique charm of "Ibushigin," a silver color that cannot be produced by other pottery, into designs and functionality that blend easily into modern lifestyles.