A new approach from BEAMS to address the fashion challenges facing modern society. We want to deliver clothes that we believe are truly good, without compromise, by utilizing the highest level of skill of the factories and craftsmen that support BEAMS. Based on classic American casual style, the origins of BEAMS, we want to create clothes that can be worn daily and for a long time. We want to create a legacy that can be worn by people of all ages and that the next generation will want to wear. This is an experimental project that gives shape to that answer.