Get rid of the fixed concept that “clothes should be worn this way”
Suggest styling.
What I thought I liked
I am combining them freely,
outfit something classy
There is something similar to French style.
He is known for his style as a genuine lover of clothes.
We will introduce them through the aesthetic eye of visual merchandiser Kaji.

Get rid of the fixed concept that “clothes should be worn this way”
Suggest styling.
What I thought I liked
I am combining them freely,
outfit something classy
There is something similar to French style.
He is known for his style as a genuine lover of clothes.
Visual merchandiser Kajino
I will introduce you through my aesthetic eye.

Colonial and safari are timeless themes.
If you incorporate an aggressive leopard pattern,
It adds a touch of humor to even a basic outfit.




Knit ¥31,900 (tax.in)
/ PEREGRINE × BEAMS F

BUY

Shorts ¥11,660 (tax.in)
/ GRAMICCI x B:MING by BEAMS

BUY

Bag ¥19,800 (tax incl.)
/ AMIACALVA for Pilgrim Surf+Supply

BUY

Shoes ¥39,600 (tax.in)
/ CECCHI DE ROSSI

BUY

Other's: Staff's Own

Colonial and safari are timeless themes.
If you incorporate an aggressive leopard pattern,
It adds a touch of humor to even a basic outfit.

Knit ¥31,900 (tax.in)
/ PEREGRINE × BEAMS F

BUY

Shorts ¥11,660 (tax.in)
/ GRAMICCI x B:MING by BEAMS

BUY

Bag ¥19,800 (tax incl.)
/ AMIACALVA for Pilgrim Surf+Supply

BUY

Shoes ¥39,600 (tax.in)
/ CECCHI DE ROSSI

BUY

Other's: Staff's Own

There are also masculine safari looks, heels, dress watches, accessories, etc.
The delicate items, which show off a slender figure, give a glimpse of femininity.




Shirt ¥30,800 (tax incl.)
/ CORDINGS × BEAMS F

BUY

Pants ¥28,600 (tax incl.)
/ AK+1

BUY

Bag ¥18,700 (tax incl.)
/ CAMALYA

BUY

Shoes ¥19,800 (tax.in)
/ Demi-Luxe BEAMS

BUY

Other's: Staff's Own

A mannish safari look,
Heels, dress watches, accessories, etc.
I can feel the thinness of the lines.
From delicate items,
A glimpse of femininity.

I put on a random shirt,
I put on espadrilles and rush out of the resort hotel.
That level of nonchalance is just right.

Shirt ¥36,300 (tax incl.)
/ Maria Santangelo

BUY

Shorts ¥11,000 (tax.in)
/ FILA × Ray BEAMS

BUY

Shoes ¥14,300 (tax.in)
/ Don Quichosse × BEAMS F

BUY

Shirt ¥30,800 (tax incl.)
/ CORDINGS × BEAMS F

BUY

Pants ¥28,600 (tax incl.)
/ AK+1

BUY

Bag ¥18,700 (tax incl.)
/ CAMALYA

BUY

Shoes ¥19,800 (tax.in)
/ Demi-Luxe BEAMS

BUY

Other's: Staff's Own

The Basque shirt is synonymous with French clothing.
Pairing it with sweatpants gives it a relaxed feel.
Using leather materials throughout the outfit, such as on your feet and in your bag, will give you a classy look.

T-Shirt ¥13,200 (tax incl.)
/ SAINT JAMES

BUY

Pants ¥13,750 (tax.in)
/ Champion × Ray BEAMS

BUY

Bag ¥19,800 (tax incl.)
/ CAMBRIDGE SATCHEL

BUY

Shoes ¥137,500 (tax.in)
/ J.M. WESTON

BUY

I put on a random shirt,
Wearing espadrilles
Leaving the resort hotel.
It's best to be a little careless.

Shirt ¥36,300 (tax incl.)
/ Maria Santangelo

BUY

Shorts ¥11,000 (tax.in)
/ FILA × Ray BEAMS

BUY

Shoes ¥14,300 (tax.in)
/ Don Quichosse × BEAMS F

BUY

You can also pair a T-shirt with a tailored jacket or leather jacket.
Not too serious, but life-sized.
The way one outfit expresses one's personality and charm.

Blouson ¥159,500 (tax.in)
/ CINQUANTA

BUY

T-shirt ¥8,800 (tax.in)
/ *A VONTADE

BUY

Other's: Staff's Own

Knit polos with a light impression due to their color and texture.
Heavy western boots are paired with pants.
Enjoy the contrast between light and heavy.




Knit polo ¥39,600 (tax.in)
/ JOHN SMEDLEY

BUY

Pants ¥14,300 (tax incl.)
/ BEAMS PLUS

BUY

Shoes ¥123,200 (tax.in)
/ RRL

BUY

Other's: Staff's Own

The Basque shirt is synonymous with French clothing.
Sweatpants match
It's a relaxed mood, but the feet and bags are
Use leather materials everywhere
It creates an air of elegance.

T-Shirt ¥13,200 (tax incl.)
/ SAINT JAMES

BUY

Pants ¥13,750 (tax.in)
/ Champion × Ray BEAMS

BUY

Bag ¥19,800 (tax incl.)
/ CAMBRIDGE SATCHEL

BUY

Shoes ¥137,500 (tax.in)
/ J.M. WESTON

BUY

A tank top with a summery color scheme and ice blue denim.
It is a light jacket with no lining.
A style that's not too formal, not too flashy, and relaxed.

Jacket ¥63,800 (tax incl.)
/ BEAMS F

BUY

Tank top ¥8,800 (tax incl.)
/ MILLER × International Gallery BEAMS

BUY

Shoes ¥104,500 (tax.in)
/ F.LLI.GIACOMETTI

BUY

Other's: Staff's Own

T-shirts and tailored jackets
You can also pair it with a leather jacket.
Not too serious, but life-sized.
The way one outfit expresses one's personality and charm.

Blouson ¥159,500 (tax.in)
/ CINQUANTA

BUY

T-shirt ¥8,800 (tax.in)
/ *A VONTADE

BUY

Other's: Staff's Own

Add some drama to your everyday outfit with accessories.

Eyewear ¥104,500 (tax.in)
/ MATSUDA

BUY

Scarf ¥29,700 (tax.in)
/ Kinlock

BUY

Knit ¥36,300 (tax.in)
/ JOHN SMEDLEY

BUY

Knit polo ¥39,600 (tax.in)
/ JOHN SMEDLEY

BUY

Pants ¥14,300 (tax incl.)
/ BEAMS PLUS

BUY

Shoes ¥123,200 (tax.in)
/ RRL

BUY

Other's: Staff's Own

Knit polos with a light impression due to their color and texture.
Heavy for pants
Western boots.
Enjoy the contrast between light and heavy.

Jacket ¥63,800 (tax incl.)
/ BEAMS F

BUY

Tank top ¥8,800 (tax incl.)
/ MILLER × International Gallery BEAMS

BUY

Shoes ¥104,500 (tax.in)
/ F.LLI.GIACOMETTI

BUY

Other's: Staff's Own

A tank top with a summery color scheme
Ice blue denim.
It is a light jacket with no lining.
Not too formal, not too formal,
A relaxed style.

Add some drama to your everyday outfit with accessories.

Eyewear ¥104,500 (tax.in)
/ MATSUDA

BUY

Scarf ¥29,700 (tax.in)
/ Kinlock

BUY

Knit ¥36,300 (tax.in)
/ JOHN SMEDLEY

BUY

visual merchandiser

Ryota Kaji

Born in Urayasu City, Chiba Prefecture in 1992. He became interested in clothes after seeing second-hand clothes, and worked part-time at BEAMS while he was a student. As she worked at casual stores, she gradually became fascinated with the world of dress clothing, and when she joined BEAMS as a new employee, she aspired to work in the dress department. After working at BEAMS Ginza, BEAMS HOUSE Marunouchi, and BEAMS F, he joined the current VMD department in March 2022. My hobbies are visiting second-hand clothing stores and watching movies. While he is a true lover of clothes, he is also the father of two children, and he spends most of his holidays with his family.


Instagram: @ryotakaji


visual merchandiser

Ryota Kaji
Ryota Kaji


Born in Urayasu City, Chiba Prefecture in 1992. He became interested in clothes after seeing second-hand clothes, and worked part-time at BEAMS while he was a student. As she worked at casual stores, she gradually became fascinated with the world of dress clothing, and when she joined BEAMS as a new employee, she aspired to work in the dress department. After working at BEAMS Ginza, BEAMS HOUSE Marunouchi, and BEAMS F, he joined the current VMD department in March 2022. My hobbies are visiting second-hand clothing stores and watching movies. While he is a true lover of clothes, he is also the father of two children, and he spends most of his holidays with his family.


Instagram: @ryotakaji

Key items you'll want to get this summer







Key items you'll want to get this summer

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