With the message "Let's make an ordinary day a little more special," we propose a special holiday through gifts and experiences.
In preparation for the 2025 holiday season, "BEAMS HOLIDAY 2025" will be held at BEAMS stores nationwide and the official online shop from Friday, November 21st to Thursday, December 25th, 2025.
This year's theme is "HAVE A HAPPY HOLIDAY."
This year's Christmas falls on a Thursday, December 25th. This campaign invites you to step away from the hustle and bustle of everyday life and reconsider what Christmas means to you.
Without being bound by formalities or conventions, spending quiet time with family, having a lively gathering with friends, or simply pampering yourself are all important ways to spend your holidays.
BEAMS wholeheartedly supports each individual's thoughts and styles, and this year we will help you create your own unique "HAPPY" through special gifts and experiences.
The message of this campaign is to encourage people to take a fresh look at the holiday season, which passes by before they know it in their everyday lives, and to enjoy the holidays to the fullest.
This year, December 25th is a Thursday.
A day that is neither blue nor red on the calendar.
The lights are on in the city buildings,
It will probably pass by a little quickly.
That's why this winter
Let's cherish this luxurious time.
In your own style,
Let's make an ordinary day a little more special.
Enjoy your holiday just now.
HAVE A HAPPY HOLIDAY
Holiday Color Campaign
"HAVE A HAPPY HOLIDAY"
Started
A movie that embodies this concept was also produced.
In addition to depicting people, from children to adults, spending the holidays in a variety of ways, the image also captures the sparkle that is unique to the holiday season through a story-like composition.
The full 60-second version is now available on BEAMS official YouTube channel and various official social media accounts.
In keeping with the campaign concept, the limited edition shopping bag features a bold, glossy polka dot pattern, which represents the various ways people spend the holiday season, layered with the glittering illuminations of the city at that time of year.
In addition, free gift wrapping includes a special holiday ornament-shaped rubber ribbon message card, adding a touch of elegance to your special gift. (Please note that the number of special wrappings is limited. Once they run out, we will switch to standard wrapping.)
If you take a photo of this limited edition holiday shopping bag and post it on X (formerly Twitter) between Friday, November 21st, 2025 and Friday, December 26th, 2025 at 11:59pm, 100 people will be entered into a lottery to win a BEAMS GIFT CARD worth 3,000 yen as a holiday gift from BEAMS.
【Application method】
① Follow BEAMS 's X account (BEAMS)
② Photographing BEAMS holiday limited edition shopping bag
3. Quote the campaign post, add the hashtag #beamsholiday2025, and post it with an image.
(*Gifts are scheduled to be shipped between January and February 2026.)
To coincide with this holiday campaign, the TikTok Shop will offer BEAMS only available this season, such as holiday gifts and treats for yourself, from Wednesday, November 26th to Thursday, December 25th. In addition, BEAMS staff and TikTok creators will be holding live commerce events and streaming short videos to introduce items that will add color to your holiday.
BEAMS T TikTok Shop account
https://www.tiktok.com/@beams_official_store
BEAMS official Tiktok account
https://www.tiktok.com/@beams_clip
Super mini shopping bag gift!
We produce limited edition holiday shopping bags every season, and have now created a new super mini shopping bag so that you can enjoy them even more in your daily life as Christmas tree ornaments or accents for bag accessories.
This will be distributed free of charge at BEAMS News (Shinjuku) from Friday, December 5th to Friday, December 26th. (Please note that there is a limited number of copies available each day.)
> BEAMS News
BEAMS Holiday Gift Special Page
Looking for a bargain that you won't find anywhere else? A gift that is unique and personalized.
Web content related to gifts for the holiday season will be released on Friday, December 5th. This content features popular people and BEAMS staff, who introduce gifts that would make a great gift for the holiday season, complete with their comments.
>Special page is here
A new service called "AnyGIFT" will launch on Friday, December 5, 2025.
Even if you don't know the address, you can send a gift via LINE or email, so your thoughts can be conveyed immediately.
Enjoy a smart gift-giving experience that delights both the giver and the receiver.
>About AnyGIF
Starting Friday, December 12th, for a limited time only, we will be running a free shipping campaign at BEAMS ONLINE SHOP and all BEAMS stores.
Event period：Event period: Friday, December 12, 2025, 9:00 AM to Monday, December 22, 2025, 8:59 AM
subject: This offer is available to BEAMS CLUB members who purchase all products on BEAMS ONLINE SHOP and at all BEAMS stores for a total of 500 yen (tax included) or more.
For more details, please see the news page published on Thursday, December 11th.
Holiday Events
Special Page
Holiday season event information
Special page here