pink ribbon campaign

The pink ribbon is said to originate from ribbons made by the families of patients who died of breast cancer in hopes that ``such a sad thing will never happen again.'' It is a worldwide symbol of activities that convey the importance of early detection and early treatment of breast cancer.
The Pink Ribbon movement, which began in the United States around 1990, has spread to countries around the world, and October is recognized as Breast Cancer Awareness Month in many countries.

Learn about breast cancer

It increases in women in their late 30s and is more common in people in their 40s and older, and there are rare cases in men as well. It is said that approximately one in nine Japanese women will develop breast cancer during their lifetime, but compared to other cancers, it is also said to be easier to cure if detected early, so people are always concerned about the condition of their breasts. It is important to have a self-check and undergo regular checkups.

Source: Tokyo Metropolitan Government Bureau of Health and Medical Care Breast Cancer Screening Awareness Leaflet (Published in September 2024) / Cancer Research Foundation "Cancer Statistics 2024" / National Cancer Center Rare Cancer Center Male Breast Cancer)

From hand care to self-check

Breast cancer can be detected early by making self-examination a habit and becoming more aware of changes in your body. With early detection and treatment, the relative survival rate after 10 years is over 90%.


BEAMS shares the message of genderless skincare brand MAGNIFF, "Love You More, Love Life More. If you can love yourself more, your daily life and the world will look more beautiful," and with the hope of making the time spent touching your breasts feel a little more comfortable, will be distributing a luxurious hand cream made from 100% natural ingredients along with a self-check guide at participating stores (*1) from early October.

(Source: Tokyo Metropolitan Government Bureau of Health and Medical Care Breast Cancer Screening Awareness Leaflet (Published in September 2024))
*1: Some stores do not offer this offer, such as stores that do not carry women's products. The hand cream distribution is limited in quantity and will end once stock runs out.

MAGNIFF Hand Cream Ho Wood

MAGNIFF's hand cream contains high-quality plant oils that blend in smoothly and moisturize the skin, and can also be used on the body. Relax with the scent of ho wood that spreads gently through the warmth of your hands, and then try doing a self-examination of your breasts. Make breast examination and care a daily habit and become aware of your body's signs.

※MAGNIFF Hand Cream Ho Wood is not sold at BEAMS. For purchases or inquiries, please visit the official MAGNIFF website or contact info@magniff.

MAGNIFF





MAGNIFF is a genderless skincare brand from Japan. If you can love yourself more, your everyday life and the world will look more beautiful. To achieve this, we want to deliver not the excitement of the extraordinary, but a little luxury in your everyday life.
MAGNIFF products use traditional manufacturing methods cultivated by their predecessors and natural ingredients such as baobab and cacao that have been part of people's lives since ancient times.
Our aim is to reinterpret these ideas with the utmost respect and incorporate them into real products.

Instagram: @magniff.jp
Official online site: https://magniff.jp/

Self-check guide

At 134 BEAMS stores in Japan, self-check guides will be posted in the fitting rooms (women's and unisex fitting rooms) this year as well. While you're trying on clothes, try a few minutes in front of the mirror and check out some simple self-check methods.

Campaign visual by Miyazaki Tomoe (STOMAC HACHE.)

With the desire to deliver the message of the Pink Ribbon Campaign to not only women but also a wider range of people, we asked STOMAC HACHE., who works on illustrations for a variety of media including magazines, advertisements, apparel, murals, and CD jackets, to create the campaign visuals and illustrations for the self-check guide.

message

I was conscious of creating an illustration that would be acceptable to people of all genders.
I would be happy if this key visual inspires even a few more people to think about and learn about breast cancer.

Tomoe Miyazaki (STOMAC HACHE.)

She and her older sister Nobue perform together as STOMAC HACHE.
Produces two-dimensional and three-dimensional works.
He works on illustrations for various media such as magazines, advertisements, apparel, murals, and CD jackets.

Official site: http://stomachache.jp
Instagram: @myzktme


  • Mammography (breast X-ray examination) has been scientifically proven to be effective in reducing breast cancer mortality. However, for women under 40 years old and with well-developed mammary glands, it is said that echo (ultrasound examination) is more useful for detecting and diagnosing cancer.Ultrasound is recommended for those in their 20s and 30s, while mammography is recommended for those in their 40s and older.The detection rate increases if both tests are performed, but it is thought that the risk of a false positive, which is a mistaken diagnosis of breast cancer, also increases.




  • Breast cancer is often thought to progress relatively slowly.The Ministry of Health, Labor and Welfare recommends having a checkup once every two years. Because some types of breast cancer progress quickly, it is important to do a self-examination once a month.Combined with regular checkups, this increases the chances of early detection and treatment.




  • The duration of breast cancer treatment depends on the size of the lump and whether it has metastasized.As a guideline, hospitalization for surgery usually lasts for about 5 to 14 days, radiation therapy after surgery for about 5 to 6 weeks, and chemotherapy for about 3 to 6 months.In addition, if hormone therapy is administered to prevent recurrence or metastasis, it may be continued for a long period of time, from 5 to 10 years.




  • The risk of developing breast cancer is thought to be higher in people who have lifestyle habits such as drinking alcohol, postmenopausal obesity, lack of exercise, smoking, or who have had diabetes.To reduce the risk, it is recommended to limit alcohol consumption, manage weight to prevent obesity, exercise moderately, and quit smoking.It has been with.




  • First, it is important to know about breast cancer.One in nine women may be affected by breast cancer, so someone close to you may develop it. If you have the knowledge, you can provide appropriate advice and support, which will give both of you peace of mind. If you have a partner, please encourage them to regularly self-examine and undergo regular checkups.In rare cases, men can also develop breast cancer, so it is important to deepen your knowledge and perform self-examinations.




  • Since how people deal with illness varies depending on each person's lifestyle and values, it is important to watch over the illness rather than measuring it by your own standards.It is also important to treat the other person as normally as possible and wait for them to start talking. When you receive a consultation, listen to what they have to say and understand their feelings. They are not necessarily looking for advice or information, so it is best to be supportive and say things like, "I'm always available to listen," or "Is there anything I can help you with right now?"




  • There is no known association between wearing a night bra or underwear, or breast size, and the development of breast cancer.Breast cancer develops in mammary gland tissue and can occur in anyone who has mammary glands, but there is no relationship between breast size and the amount of mammary glands.However, if you have large breasts, it may be difficult to find lumps through a self-examination, so it is important to perform a thorough self-examination and have regular checkups.




  • Whether hormone treatments for cosmetic purposes increase the risk of breast cancer depends on the treatment.For example, low-dose birth control pills may increase the risk of breast cancer, so your doctor will explain this to you and recommend regular breast cancer screening. On the other hand, hyaluronic acid is a component that is naturally present in the body, such as in the skin, bones, and joints, so it is said that injecting it will not have any adverse effects on your health.




  • How about something with a scent or texture that will soothe your anxiety?For example, fragrance sprays can be used on bedding and curtains to help you sleep comfortably and refresh your mind. Thick wool blankets are great for relaxing. Smooth silk or cashmere blend scarves are thin yet warm. Director Aki's brand AK+1 scarves, in particular, are invigorating with their mixed patterns that change appearance depending on how you tie them.

    Hair loss caused by chemotherapy must be extremely painful.Hats and scarves are classic gifts. BEAMS has a wide variety of hats, from classics to trendy items such as knit hats, bucket hats, and flight caps, so you're sure to find the perfect design for your mother or daughter.By the way, my mother used to love wearing berets. Scarves can be worn around the head or around the neck to brighten up the chest area after surgery. If hats are itchy or scarves slip, it is also recommended to use them in combination with a wig.



  • Use the power of color. Not only your favorite colors, but also try colors you don't usually wear to change your mood.It's also good to wrap yourself in smooth silk or cashmere. These materials have good color development, so you can enjoy beautiful colors. I also recommend adding a pop of color with accessories such as hats, glasses, scarves, accessories, bags, and shoes. Accessories can change your look at an affordable price and brighten your complexion.

    Let's produce yourself through fashion and lift your spirits. Rather than trying to wear bright colors and patterns, try wearing colors that you like and clothes that you want to wear.There's nothing better than what you love, and I believe being surrounded by things you love gives you energy. Also, even with the same styling, you can change the look just by adding one accessory. If you're unsure about your styling, please let me and the other BEAMS staff help you.



  • [Respondent profile]

    • BEAMS General Consultation Department Wellness Support Division
      Public Health Nurse Mari Kishinami

      As a ward nurse at a hospital in Tokyo, she experienced caring for breast cancer and thyroid cancer patients, and realized the importance of preventive care. After that, as a public health nurse, she interviewed over 2,000 employees of contracted companies at a health checkup center and was involved in their health management. From 2021, she will work two days a week in the Wellness Support Department of the "Yorozu Sodanbu," a consultation center for BEAMS employees.



    • BEAMS General Consultation Department Wellness Support Division
      Public Health Nurse Tomoko Hiraoka

      After graduating from university, she worked as a nurse in the mixed internal medicine ward of a university hospital, dealing with a variety of illnesses. After that, she worked as a public health nurse, providing specific health guidance to corporate employees on preventing and improving lifestyle-related diseases such as metabolic syndrome. After gaining experience as an industrial public health nurse at a major IT company for about 12 years, she is now working as an industrial public health nurse supporting the health of employees at multiple companies, including BEAMS.



    • Demi-Luxe BEAMS Director: Etsuko Meguro
      Joined the company in 2005. As the director of Demi-Luxe BEAMS, she expresses the real style of working adult women. Her attitude has been well received, and she currently has 70,000 followers on Instagram. Last year, she published "Meguro's SIMPLE STYLE MEMO" (Sekai Bunka Publishing). Since approaching her 40s, when the incidence rate of breast cancer increases, she has participated in BEAMS Pink Ribbon Campaign every year to spread awareness of the importance of breast cancer screening.
      Instagram: @meguro_etsuko



    • Beams Styling Director Maruyama Tamaka
      She joined the company in 1990. As a styling director BEAMS, she instructs staff in styling across the country and is also in charge of general employee training. She also serves customers at the store, and her bright and lively personality has earned her many fans. Having experienced her own mother's experience of breast cancer, she participated in BEAMS' Pink Ribbon Campaign last year. She provided fashion advice to those fighting the disease and their families, including the use of accessories.
      Instagram: @marumumu




    Breast cancer is often thought to progress relatively slowly.The Ministry of Health, Labor and Welfare recommends having a checkup once every two years. Because some types of breast cancer progress quickly, it is important to do a self-examination once a month.Combined with regular checkups, this increases the chances of early detection and treatment.


    Mammography (breast X-ray examination) has been scientifically proven to be effective in reducing breast cancer mortality. However, for women under 40 years old and with well-developed mammary glands, it is said that echo (ultrasound examination) is more useful for detecting and diagnosing cancer.Ultrasound is recommended for those in their 20s and 30s, while mammography is recommended for those in their 40s and older.The detection rate increases if both tests are performed, but it is thought that the risk of a false positive, which is a mistaken diagnosis of breast cancer, also increases.


    The duration of breast cancer treatment depends on the size of the lump and whether it has metastasized.As a guideline, hospitalization for surgery usually lasts for about 5 to 14 days, radiation therapy after surgery for about 5 to 6 weeks, and chemotherapy for about 3 to 6 months.In addition, if hormone therapy is administered to prevent recurrence or metastasis, it may be continued for a long period of time, from 5 to 10 years.


    The risk of developing breast cancer is thought to be higher in people who have lifestyle habits such as drinking alcohol, postmenopausal obesity, lack of exercise, smoking, or who have had diabetes.To reduce the risk, it is recommended to limit alcohol consumption, manage weight to prevent obesity, exercise moderately, and quit smoking.It has been with.


    First, it is important to know about breast cancer.One in nine women may be affected by breast cancer, so someone close to you may develop it. If you have the knowledge, you can provide appropriate advice and support, which will give both of you peace of mind. If you have a partner, please encourage them to regularly self-examine and undergo regular checkups.In rare cases, men can also develop breast cancer, so it is important to deepen your knowledge and perform self-examinations.


    Since how people deal with illness varies depending on each person's lifestyle and values, it is important to watch over the illness rather than measuring it by your own standards.It is also important to treat the other person as normally as possible and wait for them to start talking. When you receive a consultation, listen to what they have to say and understand their feelings. They are not necessarily looking for advice or information, so it is best to be supportive and say things like, "I'm always available to listen," or "Is there anything I can help you with right now?"


    There is no known association between wearing a night bra or underwear, or breast size, and the development of breast cancer.Breast cancer develops in mammary gland tissue and can occur in anyone who has mammary glands, but there is no relationship between breast size and the amount of mammary glands.However, if you have large breasts, it may be difficult to find lumps through a self-examination, so it is important to perform a thorough self-examination and have regular checkups.


    Whether hormone treatments for cosmetic purposes increase the risk of breast cancer depends on the treatment.For example, low-dose birth control pills may increase the risk of breast cancer, so your doctor will explain this to you and recommend regular breast cancer screening. On the other hand, hyaluronic acid is a component that is naturally present in the body, such as in the skin, bones, and joints, so it is said that injecting it will not have any adverse effects on your health.


    How about something with a scent or texture that will soothe your anxiety?For example, fragrance sprays can be used on bedding and curtains to help you sleep comfortably and refresh your mind. Thick wool blankets are great for relaxing. Smooth silk or cashmere blend scarves are thin yet warm. Director Aki's brand AK+1 scarves, in particular, are invigorating with their mixed patterns that change appearance depending on how you tie them.

    Hair loss caused by chemotherapy must be extremely painful.Hats and scarves are classic gifts. BEAMS has a wide variety of hats, from classics to trendy items such as knit hats, bucket hats, and flight caps, so you're sure to find the perfect design for your mother or daughter.By the way, my mother used to love wearing berets. Scarves can be worn around the head or around the neck to brighten up the chest area after surgery. If hats are itchy or scarves slip, it is also recommended to use them in combination with a wig.



    Use the power of color. Not only your favorite colors, but also try colors you don't usually wear to change your mood.It's also good to wrap yourself in smooth silk or cashmere. These materials have good color development, so you can enjoy beautiful colors. I also recommend adding a pop of color with accessories such as hats, glasses, scarves, accessories, bags, and shoes. Accessories can change your look at an affordable price and brighten your complexion.

    Let's produce yourself through fashion and lift your spirits. Rather than trying to wear bright colors and patterns, try wearing colors that you like and clothes that you want to wear.There's nothing better than what you love, and I believe being surrounded by things you love gives you energy. Also, even with the same styling, you can change the look just by adding one accessory. If you're unsure about your styling, please let me and the other BEAMS staff help you.



  • [Respondent profile]

  • BEAMS General Consultation Department Wellness Support Division
    Public Health Nurse Mari Kishinami

    As a ward nurse at a hospital in Tokyo, she experienced caring for breast cancer and thyroid cancer patients, and realized the importance of preventive care. After that, as a public health nurse, she interviewed over 2,000 employees of contracted companies at a health checkup center and was involved in their health management. From 2021, she will work two days a week in the Wellness Support Department of the "Yorozu Sodanbu," a consultation center for BEAMS employees.

    BEAMS General Consultation Department Wellness Support Division
    Public Health Nurse Tomoko Hiraoka

    After graduating from university, she worked as a nurse in the mixed internal medicine ward of a university hospital, dealing with a variety of illnesses. After that, she worked as a public health nurse, providing specific health guidance to corporate employees on preventing and improving lifestyle-related diseases such as metabolic syndrome. After gaining experience as an industrial public health nurse at a major IT company for about 12 years, she is now working as an industrial public health nurse supporting the health of employees at multiple companies, including BEAMS.

    Demi-Luxe BEAMS Director Etsuko Meguro


    Joined the company in 2005. As the director of Demi-Luxe BEAMS, she expresses the real style of working adult women. Her attitude has been well received, and she currently has 70,000 followers on Instagram. Last year, she published "Meguro's SIMPLE STYLE MEMO" (Sekai Bunka Publishing). Since approaching her 40s, when the incidence rate of breast cancer increases, she has participated in BEAMS Pink Ribbon Campaign every year to spread awareness of the importance of breast cancer screening.
    Instagram: @meguro_etsuko

    Beams Styling Director Maruyama Tamaka


    She joined the company in 1990. As a styling director BEAMS, she instructs staff in styling across the country and is also in charge of general employee training. She also serves customers at the store, and her bright and lively personality has earned her many fans. Having experienced her own mother's experience of breast cancer, she participated in BEAMS' Pink Ribbon Campaign last year. She provided fashion advice to those fighting the disease and their families, including the use of accessories.
    Instagram: @marumumu

    Try reading the manga! About breast cancer.

    ``Read Manga!'' on ``TOKYO #Women's Health Department'', a portal site that supports women's health and is operated by the Tokyo Metropolitan Government Bureau of Health and Medical Care. About breast cancer. ” is now available. Through manga, you can deepen your knowledge about breast cancer.

    https://www.hokeniryo.metro.tokyo.lg.jp/joshi-kenkobu/nyugan/

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