Adi Dassler developed his first short-distance spiked shoes, the Dassler Shoes, in 1927. The company was founded in 1948 based on three beliefs: ``Developing the best shoes that meet the needs of each sport,'' ``Protecting athletes from injury,'' and ``Creating highly durable products.'' . Today, we have earned the trust of athletes around the world, have established a solid position, and provide not only shoes but also a variety of gear and clothing.